Let me tell you my story. When I was very young I decided that I had to be very successful in this lifetime and success was defined singularly in terms of money. Why? Because one morning I woke up as a 13-year-old to find my mother frantically calling an ambulance to take my father to the emergency room. Everything changed that day. After the surgery, my father became semi-paraplegic, we had to move homes which meant moving to a different part of the city. This meant we had to move school, which meant I lost the opportunity to be school captain in my last year. It also meant finishing my last and most critical year in a new school. With my father’s condition, our family was reeling under financial and all kinds of pressures while I struggled to find my place in the new school. The next few years were filled with turmoil. Somehow, my child’s brain processed these situations to mean money could fix everything so I decided to be the best at what I did and make a lot of money!
Fast-forward 15 years later, I was at the top of my game – Vice President of Business and Marketing at a digital agency. I had risen through the ranks quickly having built the company from ground zero. We worked with the very best brands in the world. Life was exciting, I traveled a lot and worked with all kinds of celebrities in Mumbai and then it happened. The BIG void.
In 2011, I began searching for something deeper and more meaningful. The excitement, the pace, the success, began to feel empty. My work had meaning but didn’t positively impact the life of people. It didn’t contribute to people’s physical, emotional or spiritual well-being and yet again I found myself at a crossroads in my life.
Growing up, mum had always taught us to serve. Service brought meaning, purpose and a soul strength. Having studied healing modalities and meditation since I was 15 years old, service came easily to me. In 2011, I began offering service to a spiritual organisation, they needed help with marketing and I was a marketing professional. For 2 years I volunteered up to 20-30 hours a week, every week. It felt good. It felt right.
In 2013, I decided it was time to make a Big Shift. Fast forward 4 years later I work everyday to fulfill my life-purpose, I help people find their purpose and work on projects that positively impact people’s well being. It doesn’t matter if the project is helping vulnerable communities and individuals in remote areas or launching programs to serve people how to enrich their lives. My purpose is to continually touch, move and inspire people to discover their soul-strength, purpose and live happier healthier lives.
Knowing my story helps you understand, who I am? What my beliefs and values are and how I arrived at my life purpose. It helps you build a relationship in your heart with me.
In my writing, I’m honest and transparent, because I want to demonstrate that you don’t have to be perfect to do what you love. I don’t try to come across as an expert. My purpose is to show you that it’s possible to follow your passion and create a life that fulfills you. That’s why I mix my life stories and life -lessons with marketing advice for your business.
why do you need to be an expert at telling your story? “People don’t buy what you do; they buy why you do it.”
Your story is the BIG WHY.
Why do people care about who you are and what you do? Its because of the personal connection they feel with your story. Stories grab us. They take us in, transport us, and allow us to live vicariously and visually through another’s experience.
People don’t remember stats and figures and numbers or graphs no matter how good they are. People remember stories. Stories move us. Stories create “sticky” memories by attaching emotions to things that happen.
As a spiritual entrepreneur or someone who works in the business of creating conscious living, your story and how well you tell it will determine how many people will trust you to serve their transformation.
Sharing your story allows your readers to connect to you. It builds roads to their heart and mind, and reveals that you are not so different from them.
Your story is also a big red stop sign for the people that aren’t right for you. That’s a good thing. You want to keep the people that resonate with you, and shoo away those that don’t.
That’s how you build an audience of people that you love interacting with. And that’s how you build a business.
Find your story: Why are you telling your story? The best storytellers look to their own memories and life experiences for ways to illustrate their message. What events in your life make you believe in the idea you are trying to share? Think of a moment in which your own failures led to success in your career, or a lesson that a parent or mentor imparted. Any of these things can be interesting emotional entry points to a story. There may be a tendency not to want to share personal details, but anecdotes that illustrate struggle, failure, and barriers overcome are what make leaders appear authentic and accessible. Showing your vulnerability is a sign of strength not weakness.
Make it memorable: How can you make your audience care? A team of research scientists at Ohio State University evaluated what happens to our brains when we listen to an engaging story or a speech. The scientists found that when listeners are “transported by a narrative” they tend to perceive the speaker in a more positive way, and even embrace their opinions and world-views. Good storytelling is indeed a powerful tool that can be used to persuade someone to hire you, invest in your start-up or simply buy something from your website.
Take your audience on a journey: Think about the things that drive you and how your story can inspire others. Make it a journey, and selectively shape it so that it’s one people remember. Invite people to be part of your narrative and improve it with their feedback.
Practice Practice. Practice. Know your story inside out. Storytelling is a “real art form” that requires repeated effort to get right. Practice with friends, and loved ones, to hone your message into the most effective and efficient story. And remember that the rewards can be immense. “Stories are the original viral tool,” says Jonah Sachs, CEO of Free Range Studios and author of Winning the Story Wars. . “Once you tell a very compelling story, the first thing someone does is think, ‘Who can I can tell this story to? So, you’re going to see returns that last for months and maybe even years
According to the fascinating field of “narrative psychology,” the stories we tell about ourselves are the key to our well-being. Finding your story is important not just for your material success but also for your emotional well being. This work may not always be easy alone look to family and friends for support or find a mentor who can guide your path. If this post served you, leave a comment or two about your life story!
Originally published at firuzanmistry.wordpress.com