What’s Your Mantra?

How to be like Daymond John and Jason Feifer

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

One of my favorite parts of today’s world is how easily accessible successful people are. They’re on social media, writing long-form posts and joining podcasts now more than ever.

Though it’s cool to see The Rock working out or Gary V giving a keynote anytime I want, I crave the principles that led to this success. The “behind the scenes” cut 10 years before they became an “overnight success”.

I was fortunate enough to get the scoop from Jason Feifer in a recent interview. Jason is the Editor-In-Chief of Entrepreneur Magazine and hosts two podcasts: Pessimists Archive and Problem Solvers.

That’s nice, but I want to know more. Where was he 20 years ago and how did he land in this spot?

Jason told a great story.

About 20 years ago, Jason was working for a local newspaper in Western Massachusetts and had his heart set out to work for Boston Magazine. He quit his job, moved to Boston and asked for the job. He didn’t get it immediately but finally landed a gig there.

Once he got his shot, he created a mantra for himself: “I’m not fucking around.”

“I just needed something to keep me focused. I needed something to tell myself that there’s a reason I’m doing this. There’s a reason I’m taking risks. There’s a reason that I’m pushing myself. And it’s because I’m not fucking around. I’m not doing this stuff just to do it, I have a mission to create the best, most exciting career for myself and to push myself to things that I know I’m capable of doing.”

This is powerful but it isn’t new.

I’ve talked about Dr. Michael Gervais’ principle of having a personal philosophy under 25 words.

Daymond John says you should be able to define yourself in 2–5 words.

Charlie Jabaley literally created alter-egos for himself to become successful.

My most recent draft of a personal philosophy: Make bold decisions. Compete with passion and enthusiasm. Love and trust your team.

It’s a work in progress.

So, what’s your mantra? Your personal philosophy? Your clear, concise statement on why you’re doing what you’re doing?

Find it and use that to guide your path forward.

I’d love to hear your thoughts in the comments below.

Originally published at

Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...


Jason Feifer, EIC of Entrepreneur Magazine: There’s such a thing as “right idea, wrong time.”

by Yitzi Weiner

What Jason Feifer Taught Me About The Power Of Kindness

by Carlee Lloyd
How to be a better writer

3 + 1 steps becoming a better writer

by Yakup Özkardes-Cheung

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.


We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.