So, what did Jason teach me about the power of kindness?It Fosters Loyalty and Builds Your Tribe I had long been an reader of Entrepreneur Magazine both on and offline, but my loyalty to the company and to Jason grew beyond measure the moment I was able to identify with him as a human being. Putting a real person behind the work made it relatable, and it made me want to celebrate his successes as my own. If you’re looking to grow your brand, business or community, start by looking directly in front of you. How can you be more kind to your network? How can you show them the human behind the computer screen? It Widens Your Audience People that feel closer to you actually want to comment, like, and share your content. The main focus of networking should be to learn as much about the individual as you can, and truly try to make a deeper connection without expecting anything in return. Sometimes, if you’re lucky enough you will have helped and built relationships with so many people, that your audience will organically grow to include their audience as well. If it happens be grateful, and enjoy the journey, connecting with one person at a time. It Allows You To Be Part Of Someone’s Journey This is the best thing Jason taught me. Everyone has a story, and everyone needs help sooner or later. You never really know what someone else is going through in their personal lives, they may have just lost a loved one, or suffered financially. Sometimes all it takes is a little advice, encouragement, or constructive criticism, and you will have changed someone’s life for the better. You could have just helped the next Monet, Speilberg, or Atwood. Finally, if you’re truly kind, you’re memorable. On both sides of the spectrum we all remember the person who made us feel bad, and we smile when we remember the person who made us feel good. If you truly want to leave behind a legacy, forget what it is you do, and start focusing on how you make people feel. If you can master this, success will surely follow. Jason has definitely lived up to the title of his novel, Mr. Nice Guy, written with his wife Jennifer Miller. If you are second guessing making that connection, or sending that message, go for it, you never know what might happen.