If you are looking forward to gaining the most out of marketing campaigns, you should pay special attention to blogger outreach. Content Creator Zhongni Zhu explains how to ensure blogger outreach by the strategy that you can follow to work with online influencers and get their assistance to develop a network of brand ambassadors. You are doing this in the form of blogging. In other words, online influencers would work as bloggers.
As a result of blogger outreach, it will be possible to promote new products with ease and earn more opportunities that can contribute to the success of your marketing campaigns. As the end of the day, you can boost
Why should you focus on blogger outreach?
When you want to market a new product or a service, you are strongly encouraged to take a look at blogger outreach. It can open you to a large number of new and exciting opportunities.
If you are not convinced, let’s take a look at these factors, which highlight the importance of blogger outreach. Then you will be convinced to go ahead with it and receive the maximum possible results in the long run.
– According to recent studies, it has been identified that an average buyer prefers to refer to around 11 product reviews before he makes the decision to purchase something. Most of them will be blog posts. If you can get your products or services listed in blog posts like that, you can receive outstanding results.
– Bloggers are extremely popular on social media networks as well. Therefore, you can easily boost the effectiveness of the campaigns that you run. You can get your message across multiple platforms with ease.
– It has been identified that blog posts are in a position to deliver trustworthy information to the people. You can even find blog posts among the top five sources that provide trustworthy information.
According to Zhongni Zhu, Blogger outreach is not something that you can achieve overnight. There are five different phases, which needs to be followed to achieve it. They include:
– Planning
It is important to plan the entire campaign before you get in touch with the bloggers. You need to envision the goal that you want to achieve before you pitch. This can help you to get the best possible results at the end of the day. On the other hand, proper planning can assist you to reduce your chances of making mistakes as well.
– Discover the right bloggers
Once you finish creating the plan, you need to get in touch with the right bloggers, who can help you with blogger outreach. There are a few different methods available for you to locate the right bloggers. You can either use a blogger outreach tool or get in touch with the bloggers who exist in the same network. If you have time, you can also look for blog rolls and niche topics.
– Pitch the idea
When you are contacting the bloggers, you need to pitch the idea. It is recommended for you to get connected to the influencers in a personalized manner. Then you will find it as an easy task to tell them about your offering and convince them to work along with you. When you approach the influencers with a friendly tone, you will find it as an easy task to get work done as well.
– Send out samples of your products
Once the relationships are established, you want the bloggers to write blog posts on what you offer. That’s where you can send out samples. Otherwise, you cannot expect the blogger to help you with realistic blog posts. When the blogger can have real products in his hand, he will be able to come up with outstanding product reviews in the form of blog posts. In addition to that, you can also receive great info graphics and exclusive interviews as well.
– Promote the blog posts
When the blog posts are being published by the bloggers, you can start to promote them. The bloggers will be sharing those blog posts in their own channels. In the meantime, you can think about sharing them on your own channels as well. Then you can receive maximum exposure to what you offer and end up with outstanding results.