The marketing is known as the set of studies and activities that are scheduled and carried out in order to improve the marketing of a product. In this sense, the marketing agency represents a perfect ally for any company, since it works in a more global way, draws up a strategy followed by an action plan, defines the messages and launches an advertising campaign.
That is why between said agency and the company that hires it, a certain relationship of strategic partnership is created where the two parties tend to work quite closely in the search for the ideal type of marketing strategy to achieve the objectives.
To be sure that a certain agency is suitable, the company must follow certain criteria, mainly knowing that it is a marketing agency to differentiate it from an advertising agency.
What is a marketing agency?
It is a company dedicated to providing external advisory services to other companies and even people regarding the planning, execution and control of all marketing activities.
It carries out from market research, analysis of threats and opportunities, to developing complete marketing plans, taking control and monitoring of the different scheduled activities and putting them into operation.
These functions contrast with an advertising agency, whose basic objective is to publicize a certain product, service and / or company, using traditional channels or online channels.
Not necessarily the biggest agency is the best
It is necessary to know if the agency has the capacity to make the necessary changes to achieve the proposed goals or objectives. No matter the actual size, a creative and innovative agency is governed by its agility, efficiency and practical mindset. In other words, the strength of an agency is not measured by its size, but by the ability to grow, evolve and adapt to change.
Consider an agency focused on comprehensive solutions
The marketing, communication and advertising are most effective when they exceed by experiences in niche markets that facilitate decision-making increasingly complex. The ideal agency is one capable of providing solutions adapted to the client’s needs, whether in the short, medium or long term.
Consider a results-oriented agency
Ingenuity and creativity are not enough, an agency must be oriented to obtain the best possible results. Today, marketing and communication drive business strategies and generate great business, so choose an agency that is aware and committed to the results of creative work.
Know the work team
It is important to ensure the size of the team’s talent, successful, dedicated and willing professionals, people with whom you can have direct and honest communication and, on the other hand, capable of giving immediate answers to customer problems.
