The ability to supplement lead generation without taking over more salaried employees can sometimes look appealing.
Time is a point of consideration too. Too much research, outreach, coordination, and scheduling can leave reps feeling like they’re spending longer on administrative upkeep than actually closing deals.
Beyond obvious questions on return on investment, outsourcing also requires a reputational leap of religion. Any time a corporation asks an outdoor party to represent its interests — and even speak through its email domain — some risk is baked in.
But lead generation firms that plan to leverage lead-generation services, either as a stopgap before larger sales-team development or as strategic rented muscle, will still eventually got to stock their toolkits with the foremost intuitive, integration-friendly lead-gen software and platforms available. With that in mind, we put together a number of the leading third-party services, plus a couple of notable platform providers to strengthen internal operations.
Some top B2B lead generating firms are:
A B2B lead generation services company and appointment setting provider that helps teams accelerate sales with account-based marketing.
They believe lead generation is a partnership, where they act as the data and prospecting arm of your existing sales team.
Their exclusive tool, Prelytix, enables your marketing and sales teams to leverage big data to expand existing customer databases and pivot as needed.
Invensis, a leading IT, Business Process Outsourcing ( BPO), and call center services company, that focuses on software application development, eCommerce support, and back-office solutions including F&A, data entry, data mining, catalog management, and more.
A B2B content syndication provider that gives self – service, full – service, and advanced lead generation programs
VSA, Inc. a B2B telesales company that specializes in voice services. They work primarily with mid-market businesses that want to get more leads. They also offer appointment setting services so you can get those leads on a call straight away.
You can use VSA to book appointments, keep your pipeline full and follow up with prospects as quickly as possible so you’ll close the deal.
Cience is a PaaS (People as a Service) company that works with B2B businesses to get high-quality leads. Their goal is to check and experiment with different strategies to help businesses in attracting prospects and building long-term partnerships.
Their team of quite 550 employees offers lead generation, conversion optimization, voice services, CRM consulting, and more.
OutboundView is yet one more marketing agency and a lead generating firm that gives lead generation and appointment setting for clients. They offer a variety of helpful tools to assist B2B companies, launch, scale, and grow.
OutboundView also provides buyer intent data so you’ll access an inventory of leads who have already shown an intent to shop for. With that, you only got to follow up and shut the deal!
XACT, a telecommunications company that empowers B2B businesses to schedule appointments and follow up with leads, without keeping their salespeople waiting by the phone. Instead, XACT books the calls and nurtures leads for their clients, offering them a private approach without distracting the sales team from what matters most: selling.
XACT also offers additional services, including (but not limited to):
HelpDesk and call filtering
Service and support dispatch