Before you blindly start working with an agency, it is useful to determine why you need such a service. Among these reasons may be that you cannot do your own marketing work, do not have a grasp on the dynamics of these studies, or get more efficiency from your marketing efforts.
When you know why you need this service, it will also help you explain your needs better in your agency negotiations, and thus more accurate strategies will be created.
Find out how soon you can start seeing results
Before starting to work with a marketing agency, it is useful to learn how soon the work to be done for you will start to yield results. Of course, each study yields different results for different companies, and the time required for this may vary.
Will they develop strategies specific to you?
One of the things you need to learn is whether the agency will develop a specific strategy for you or proceed with a standard plan. Basic studies are carried out on a sectorial basis and these have become the standard; however, in order to obtain efficient results, it is necessary to produce solutions specific to the needs of the brand. For this reason, it is useful to ask what kind of work they will do especially for you when meeting with the marketing agency. In this way, you will not receive a standard service and thus increase your return on investment
How will they do the reporting?
One of the questions you will ask when working with a marketing agency is how and how often the reporting will be made. Since all marketing agency studies are measurable and traceable, the recycling of these studies can be analyzed. In line with these data, the performance of the studies can be analyzed.
It is important to ask the agency which metrics will be tracked and how these metrics will be analyzed and reported. It is very important to present the reports of these studies monthly and to make general analyzes and performance analyzes on a quarterly basis. This is one of the issues that you should especially focus on, as the failure to submit reports will cause you to be unable to track the return on investment.
What services will they be able to offer you?
In the field of marketing agency, in addition to e-mail, content and social media marketing studies, online advertising management, studies, video and photo shooting and editing are also involved. At this point, although benefiting from all the studies offers a comprehensive marketing agency strategy, including all the studies in your plan can significantly increase the budget in the first place. In addition, not all agencies may provide these services to you.
It is very important for the efficiency of your marketing plan to learn about the services that the agency will offer and to inquire about the correct marketing methods for you in this process.