What are the advantages of Promote Your Music on the Internet
With the advent of social networks and the democratization of technological tools, musicians, music groups and artists are turning more and more to the Internet to broadcast their works and their brand. It is no longer mandatory to go through the print media, television or national radio stations to achieve some success.
Thousands of independent artists come to live their passion and grow their community of fans, for free or almost, using fully the tools at their disposal. And for good reason, it would be stupid to deprive oneself of the Web, as it is simple to use and that the potential is unlimited. In this article, you will discover some methods to effectively promote your music and your musical project online!
Your artist website
If you agree, your website should be at the center of your promotional strategy. It should be an essential meeting place for fans, pros, and curious people. As such, it should reflect the slightest changes and events that affect your music career: albums, clips, tour, etc.
Just use a tool like WordPress, a host like 1 & 1 and a suitable theme, and you can modulate your site to the image of your musical project. For example, you can create a blog to share directly with your fan base (favorites, news, opinions, tests, logbook, etc.). You can also create an online store to sell your music and merchandise.
If you’re serious about your music career, you need a pro artist site to share your titles, photos, videos, dates, and more. Always be sure to keep it up-to-date and optimize it (SEO and user experience) as much as possible.
Your presence on social networks
Nowadays, everyone is on social networks. Therefore, if your musical project is not present on Facebook, Twitter and Instagram, you do not exist.
Of course, do not stop there. Being present on these platforms is not enough. They must be used to their full potential. It starts by considering these tools as places of interaction with your community, rather than selling and free promo.
If you make music today, you cannot miss YouTube. Every social network like Facebook, Twitter, and Instagram can be great for your career if you adopt the right strategy. However, if I had to advise you a tool to build your career over the long term, it will definitely be YouTube.
Influencers and online communities in your style
If you want to promote your music, it should not only be about getting in touch with your fans or going to the mass market. Indeed, it is highly desirable that you step out of your comfort zone and come into contact with new fan bases to convert them to your cause.
For this, contact influencers and music enthusiast communities like Tencent Music investor relations, in your musical style. Take for example the case of music blogs. These sites are constantly looking for fresh and relevant content to share with their own audience.
Other musical promotion tools
Of course, there are dozens of other ways to make your music known through the Internet. For example, we could talk about:
Crowd-funding: While you might think crowd-funding is only for your current fans that are not true. Mostly a pharaonic project for a group or an artist, you will inevitably attract new fans during this period of the intense promotion.
Online Concerts: By using services like Concert Window, Periscope or Facebook Live, you can broadcast a live concert from your room (or anywhere, huh)! Use this method to give your fan base a good overview and encourage them to make a donation or buy your music.
Advertising Facebook or Google Adwords: Sometimes it can really be worth paying to buy fans. Use advertising and to highlight your music and your concerts. Simply choose your budget and target audience and have fun on Tencent Music investor relations financial results. It takes a lot of experimenting to find the right formula, but the game is worth it.
For the rest, I invite you to explore each of his methods and dig deeper, seeing what works for your musical project and what does not work. If you need personalized help with your online presence, I invite you to book your coaching session with me so that I can tell you directly what you need to do today to optimize and develop your project online.