WRunning a small business like a gym or fitness studio is no easy task. Finding the right space, staff and getting the right equipment are just some of the many challenges.
But when all is said and done, there is one thing which the most important of all – and that is a large and stable pool of clients.
If you’ve set everything up and are already in business, these ideas might help you attract more potential clients.
1. Social Media
Nowadays, no business can thrive without a vibrant social media presence. It’s not enough to simply market via social media traditionally.
Having a page that occasionally runs ads is not enough. People are attracted to a real sense of being involved with something real. Do what a lot of gyms are already doing – foster a sense of community.
One of the better ways to do this is by connecting with those clients who are already regulars. Get in touch with them and make a plan.
You can feature them on your Instagram or Facebook page and share their journey. If people resonate, expand on that – together, you can share workout tips, routines, and meal plans. It’s all about celebrating the achievements that people have made in your studio, and this sends a clear message that others can do the same.
Promote your trainers. Devise a plan of group sessions, and offer referral discounts. All of this will help cement an organic, attractive atmosphere of cooperation, and people will want to be a part of that.
2. Overhaul your Website
Your website is the cornerstone of your business online. All other online marketing strategies are designed to bring people to your site.
So it has to be top-notch. Investing in your website may not seem like a priority in the beginning – but it is. Not paying enough attention to your site is one of the most common starting mistakes.
Consider enlisting some help. Hire a reputed web design company like 7Elementswebdesign.com, which specialize in making your website the best it can be.
Here are the most common tips for making sure a website is as attractive as possible:
- Simplicity – a clean and fresh design is always effective. This style is less distracting, and loading times are generally faster
- Consistency – make sure that fonts, text size and colors are consistent. This will ensure a more user-friendly experience
- Mobile compatibility – with the ever-growing usage of smartphones, it’s essential that your website is optimized for mobile users too
- Easy navigation – follow the three click rule – visitors should always be able to get the information they need in three clicks.
3. Be involved in your community
While social media is essential, word of mouth and real-life presence is also important.
Being involved locally can be a big step towards attracting new clients. Events like marathons or triathlons are a great way to make your presence known. Print out somet-shirts or make merchandise and take part as a studio.
Take part in them, and if you can, consider sponsoring some events as well. Devise marketing strategies and discounts around these events, and you’ll take advantage of the momentum of a wider celebration of fitness.
Contributing to charity events can help with a good cause and also serve as a great way to get people acquainted with your business. Offering discounts to certain groups like seniors is a great way to both promote your business and attract clients from an underserved group.
These are just general tips, but this is a strategy which can be applied in many ways. Take an interest in local events and your surroundings, and you will no doubt find many ways in which you can stand out from the competition.