Use This Pyramid To Increase Customer Loyalty and Grow Your Revenue

The higher your product or service is on this pyramid, the more valuable your business is perceived to be.

Thrive invites voices from many spheres to share their perspectives on our Community platform. Community stories are not commissioned by our editorial team, and opinions expressed by Community contributors do not reflect the opinions of Thrive or its employees. More information on our Community guidelines is available here.

You’ve probably heard or are familiar with Maslow Hierarchy of Needs, a popular theory in psychology that divides human needs into five different tiers.

From the most basic needs (think: air, food, shelter) to self-actualization (think: the desire “to become everything one is capable of becoming”), Maslow’s model gives light to how specific needs can motivate human behavior. 

So, how does it relate to your business, customers and sustained revenue model?

When customers evaluate any product or service they typically weigh the perceived value against their need and then, your asking price. 

The more valuable your product or service is, the greater your customer loyalty and the amount they are willing to spend will be. Take a look at The Elements of Value Pyramid, below. Similar to Maslow’s model, this pyramid addresses four kinds of needs: functional, emotional life changing, and social impact.


To put it simply, the higher your product or service is on the pyramid, the more valuable your business is perceived to be.

According to The Elements of Value, “to be able to deliver on the higher-order elements, a company must provide at least some of the functional elements required by a particular product category.”

Use this model to understand where your business or service is located on the pyramid. Then, develop a strategy that can incorporate more elements to achieve revenue growth and increased customer loyalty.

    You might also like...

    Community//

    Gracey Cantalupo On How We Need To Adjust To The Future Of Work

    by Karen Mangia
    Community//

    Linda Nedelcoff On How We Need To Adjust To The Future Of Work

    by Karen Mangia
    Community//

    Claire Sofield On How We Need To Adjust To The Future Of Work

    by Karen Mangia
    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.