In business, you always have to be learning. If you don’t, you could fall behind in your market. Learning new tactics such as advanced analytics allows you to uncover new opportunities that can accelerate your growth and put you at an advantage over the competition. When it comes to marketing and business competition, here are the tactics you should be learning:
Attention Getting
If your business is not getting attention, then you are bound to fail. However, it is getting harder than ever before to get attention in all markets. Anyone with a laptop can now put something online and cloud up your social media niche. Customers are distracted. To overcome this, make sure you are getting to the point quickly in your posts and ads and using shocking headlines and images.
Interest Building
Once you have someone’s attention, your job is not over yet. You still have to keep them interested. To do this, include relevant information to them. You need to research your market a lot to have this kind of competitive advantage of information. Anything could be a goldmine, so never stop learning.
Desire Stacking
People might be interested by facts and logic. However, when it comes down to it, they buy based on desire. You have to compete by desire stacking in today’s industry. That is because people have come across offers that seem too good to be true. The answer is to offer something so compelling that they can’t turn it down, such as a free bonus gift in addition to your product for a limited time.
Action Asking
Asking for action is the sign of a true professional. If you have the best product in the world but don’t ask for action, then you are simply fooling yourself. However, there are certain ways that you need to get the sale in today’s environment. Don’t start off asking for their business at the beginning of your pitch. Instead, include a longer video sales letter that they can’t scroll to the end of. That way, they won’t cheat and look at the price before the value is built up in their mind.
Testing
One of the most competitive tactics that you need to leverage is the art of testing. You should always be testing. It doesn’t matter if you have one customer or five million. When you test, you get free information on how to grow your brand in a better way. There are various marketing testing tools out there today that let you create two versions of your site or landing page automatically. That way, all the hard work is already done for you.
Following Up
Most businesses don’t follow up with their customers. As a matter of fact, if you follow up even a few times with your prospects then you are already setting yourself apart from the masses. Construct an automatic funnel that sends via email to keep top of mind with your best prospects and convert them when the time is right.
Referrals
Referrals are the sign of a very strong business. In the past, you had to wait until a sale was complete and ask for a list of names to call on. Then, you had to take the time to call each one. In today’s world, you simply send them a link and offer them a cut of the sale.
Automation
The more that you can automate your processes, the less money you will spend on labor. This alone gives you an edge over others in your market. Furthermore, it makes your business easier to sell as the income will be more passive.
If you want to grow your business, you need the best tactics you can get your hands on. If you don’t, you could miss out on chances to get more customers and profits. So use the competitive tactics above. That way, you can leverage your unique skills and resources to increase your market share and serve your customers at a higher level than ever before.