When we look good, we feel good. If you’re feeling a little down in the dumps, treat yourself to a hair mask, a bubble bath, a bright lipstick…or hell, all of the above! These little things can do just the trick to bring our moods up to a happier, more confident level.
At times it feels like wellness or elevating one’s wellbeing, is diametrically opposed to high achievement and high performance in one’s career. The stress, mental energy, long hours, lack of restful sleep and preoccupation that result from a high-achievement life seem to directly inhibit wellness. And yet, in order to sustain the creativity, flexibility, mental acuity and resilience that are necessary for high performance, wellness and wellbeing of the mind, body and soul are also mandatory. So how do we achieve both? This is the question I’m hoping to answer through conversations with high-achieving leaders and influencers who are practicing their own philosophies about how to maintain their wellbeing.
As a part of our series about “Social Media Influencers Share Their Top Self Care, Wellness, and Beauty Tips, I had the pleasure of interviewing Chloe Homan.
Chloe is the CEO and Digital Content Creator of Frizz & Frillzz who focuses on empowering women to embrace their own natural curly hair, every day beauty, and an authentic and positive lifestyle. Her goal is to help change how women think about their natural hair texture, so they can fully love what they were born with! She also uses her platform to bring a positive and quirky light to her audience’s lives, because she believes social media needs more uplifting, relatable content and less unrealistic expectations of perfection.
Thank you so much for doing this with us! Our readers would love to get to know you a bit better. Can you share with us the backstory of how you came upon this career path and to where you are today?
Thank you for having me! This career path has definitely caught me by surprise. I graduated from my undergrad program with a degree in graphic design and advertising back in 2013, but ended up pursuing a career path in B2B sales. I love working with people and I’m highly goal-driven, so it felt like a great direction in my early 20s! After about 5 years post-grad, I realized I needed to feed my creative side and thought about blogging/content creation for about a year prior, but had let all the negative voices around me deter me from starting. August of 2018, I basically said, screw everyone’s opinion, I’m going to start this as a passion project, start posting intentionally to Instagram and see what happens! Fast forward about 6 months and I had grown a following of about 10k and was starting to bring in a notable side hustle income. At that point, I told myself that I KNOW I can turn this into my career. So, I quit my job in Sept. 2019 and haven’t looked back since!
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
This is tough for me to pick, so I’m going to say both of my parents, because they’ve both played such key, yet very different roles in my success. My mother is my creative spirit animal, to say the least! She’s always the person to tell me, “If there’s a way to make it happen, you’ll find it!” She’s been my forever encourager and keeps my creative juices flowing. My dad, who is truly such a polar opposite of my mom, is my realist, but also my overachiever, role model. He taught me what a great work ethic should look like and how to be more analytical on the business side.
Can you share a story with us about the most humorous mistake you made when you were first starting? What lesson or take-away did you learn from that?
My photo editing! Haha, The horror! I had no idea what I was doing and knew nothing about using Lightroom or presets, so I was doing all the editing from start to finish on my own with no knowledge of how to create the right seamless aesthetic. My skin tones were blown out to the max and made my photos look TERRIBLE! About a few months in and realizing this wasn’t working, I invested in a few Etsy presets to help give all my photos a nice base to start my editing off from and it changed my feed aesthetic by a full 180. This would be one of the biggest things I wish I had known I could do Day 1. I still look back in my feed every now and then and cringe at those original photos, but also keep them around to remind myself how far I’ve come!
As an influencer, you have been blessed with great success in a career path that many have attempted, but eventually gave up on. In fact, perhaps most people who tried to follow a career path like yours did not succeed. Do you have any words of advice for others who may want to embark on this career path but know that their dreams might be dashed?
The biggest piece of advice I can give is to stay consistent and to genuinely listen to the audience you already have! If you’re posting sporadically, you won’t be able to stay top of mind of your audience, therefore they won’t consistently engage, and in turn, Instagram’s algorithm will prioritize other content over yours. The second piece to this is genuinely listening to what your audience wants you to talk about, not what you THINK they want you to talk about. That’s one of the biggest mistakes people make and why they don’t ever see growth. If you’re always trying to create content that you simply just want to create, that’s fine, but if no one wants to see it, you’ll never grow an audience or a business. Create to serve your community, not yourself.
Can you share with our readers some of your strategies you’ve used to build an engaged, loyal, and large online community?
When it comes to engagement, I’m consistently outright asking for them to engage. If I’m teaching a new skill, I tell them to save the post, so they can easily find it later on. If I’m talking about a struggle, I ask them to tell me about their own struggles in the comments. In stories, I’m constantly asking for their opinions on new content or topics they want me to cover in the coming weeks! All of this makes them feel heard and in turn wanting to engage more with me and my content in the future. With this, I cannot emphasize enough how important it is to respond back to comments and DMs. Take the time to communicate with your audience, if they’ve taken the time to communicate with you. Yes, as your audience grows, it’ll become increasingly more difficult to get back to everyone, but do your absolute best to at least engage with your posts 15–30 minutes after they’ve gone live and schedule multiple 5–15 min time frames in each day to respond to DMs. That communication is one of your most valuable assets.
Ok thank you for all that. Now let’s shift to the main focus of our interview. In my work, I focus on how one can thrive and care for oneself in three areas: body, mind, and heart.
You are a busy person with a demanding schedule, can you share with our readers two self-care routines, practices or treatments that help your body thrive? (Kindly share a story or an example for each.)
Our busy lives can be incredibly detrimental to our self-care routine. We tend to put every single person, deadline, and chore before caring for ourselves, so these habits have to be learned. The first self-care routine I practice is the art of meditation before bed. I have an extremely difficult time turning my mind off at night time, entrepreneur struggles, so I use an app called Headspace that gives me a ton of sleep based meditation narratives for me to focus on. It takes my mind away from my daily tasks that I “should” have finished and still need to do the next morning, refocusing on my breath and body. I’m able to fall asleep within a 10 minute meditation vs laying awake for hours trying not to focus on my endless to do list.
The other self-care routine I focus heavily on is my beauty routine. We’re currently going on the 3rd week in quarantine and I didn’t quite realize to what extent my typical skincare, haircare, and makeup routine brought me joy until now. These simple daily tasks of going the extra mile to care for ourselves can without a doubt make us more productive and ready to take on whatever the day throws our way. Do you know that feeling when you’re having a fantastic hair day and you feel on top of the world? It may seem superficial, but it’s a very real thing. When we look good, we feel good. If you’re feeling a little down in the dumps, treat yourself to a hair mask, a bubble bath, a bright lipstick…or hell, all of the above! These little things can do just the trick to bring our moods up to a happier, more confident level.
Can you share with us two routines that you use to help your mind or heart to thrive? (Kindly share a story or example for each.)
Our minds can be a very…interesting place…to say the least. Personally, I tend to get extremely overwhelmed when I have a lot of deadlines falling within the same week and then start feeling like my whole world is caving in, because I don’t know how on earth I’m going to get it all done. Anyone else? Something I learned to do when I was a teen, and still use this method to this day, is write out every single thing on your to-do list. Now, it’s not all swimming around in your head and you can physically see it. Then, prioritize those items by date. What is due first? What’s most important? Once you know what needs to be done each day, only look at that day’s tasks. This will keep you streamlined on only today’s list, instead of simply worrying about everything else you need to do later, but have no control over. It’s a version of compartmentalizing, that I’ve found very helpful for mind’s self care.
Let’s talk about the heart. When I think about this, I think about my tendency to negative self talk. For some reason, many of us talk incredibly mean to ourselves in our own heads. The biggest one that comes to mind for myself is imposter syndrome. I’ve been in this industry for only about a year and half, which is a very small amount of time compared to many in this industry and there are many times I find myself giving advice and I think, “Who are YOU to be giving them advice? What gives you the right? You’re a newbie yourself!” This kind of self-talk, is so incredibly uncalled for and I can guarantee if a friend was speaking to me like that…well, we wouldn’t be friends anymore…let’s put it that way. So, when I start thinking like this, I try to think about how a friend would talk to me or has supported me. What have I achieved and who have I helped? Those are the TRUTHS and what brings me back to a heart filled with love and support from my own self.
Can you share 3 ideas that anyone can use “to feel beautiful”? (Please share a story or example for each.)
Mantras can be extremely beneficial. Give yourself a daily mantra. Write it with lip liner on your mirror or put it on a post-it note somewhere you’ll be reminded of it daily. A couple examples of this could be, “I am beautiful inside and out.” Or “I am worthy and loved in all aspects of my life.” These simple mantras can feel silly, but habits make beliefs. By saying this to yourself daily, you will intrinsically start to believe it as well.
Surround yourself with people who bring you up. You become the 5 people you surround yourself with most. I believe this with every ounce of my being! If you are constantly around people who self deprecate, guess what…you’ll start doing it too. However, if you’re around confident people who love on themselves and others. You will take that on too and start feeling that self love as well.
Learn a new beauty skill. By getting out of your typical beauty routine and learning a new natural curly hair styling technique, how to emphasize your natural eye color, or give that natural effortless glow to your skin. Any and all of those can give yourself a confidence boost to make you feel more beautiful in your most natural way. I’m always trying to teach my community to love who they are, but that doesn’t mean we can’t also use beauty to feel even better in our own skin!
Is there a particular resource, a practitioner, expert, book, or podcast that made a significant impact on you and helped you to thrive? Can you share a story about that with us?
Jenna Kutcher’s “The Goal Digger” podcast has been one of my all-time favorites, because she speaks positivity, self-love, and goal smashing. She is the epitome of what a successful influencer should look like and provides incredible insights on all levels of life and business. She’s actually the one who taught me how important it is to be creating content for our audience and not for ourselves, as I mentioned earlier. She’s also a WI and midwest native, which makes me love her that much more!
Do you have a story about the strangest, most bizarre or funniest wellness treatment that you’ve ever experienced?
I wouldn’t consider this strange, but more so the most annoying! I went to get a facial from a one woman shop via Groupon. That should have been my first clue. Normally, when you go for a spa service like this, you expect a little casual talking, but they normally let you relax. This girl was by far THE most talkative esthetician I’ve ever met. By the end of the appointment, I knew about her previous employers, her awful ex-boyfriend, and way too much about her personal life. I was there for a little over an hour and I swear she didn’t take a half a second to breathe! I was most certainly not relaxed by the end of it and needless to say, I didn’t go back.
As an influencer, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.
Oofta! This is a tough one! If I had to pick, I would start a movement where women learn to love themselves for how they were born. You have naturally crazy, unruly curls? Learn to embrace them! You’re short AF?! Enjoy it, honey! We need to stop the constant comparison game of what society has told us we should look like and start embracing the natural beauty we all have within us!
We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world with whom you’d like to have a private breakfast or lunch with, and why? He or she might just see this. 🙂
I would have to say, Jessica Alba. I’ve respected her business skills and personality traits for a long time. She’s done such an incredible job with building The Honest Co. and I had the privilege of hearing her speak at this year’s Create & Cultivate Conference. She was everything and then some of how I thought she’d be. She’s authentic, lovely, and doesn’t take no for an answer. I truly think she embodies beauty inside and out. It would be a dream to sit down, pick her brain, and potentially partner with her team on a campaign!
What is the best way our readers can follow you on social media?
The best way to connect with me daily is on Instagram via @frizzandfrillzz. That’s where I live on the web on most days and provide the most content. I also create YouTube tutorials about every other week and am quickly learning to LOVE Tiktok. It’s a great way to reach my audience with quick tips in a fun, light hearted way! If you’re not on there yet, I promise it’s not just 12 year olds dancing. Trust me, you’ll love it! Last, but definitely not least, is my blog. This year, I’m focusing on creating courses to help my audience learn how to grow their own social media channels and how to master their curly hair from the beginning! Tiny plug…I’d highly recommend subscribing if you’re interested in learning more about either of those topics!
Thank you for these fantastic insights. We wish you only continued success in your great work!