According to one of the top five wellness entrepreneurs of 2019, Ross Franklin, Founder and CEO of Pure Green Franchise, success is created not by one individual but by a talented and laser focused team.
“Success is a team sport.”
- Ross Franklin, Founder and CEO of Pure Green Franchise
Best Branding Agency
Franklin states “For any company, aggressive marketing on all channels is imperative for rapid growth.” Franklin engages New York City based boutique branding agency NJS Branding for website design, social media, PR and marketing. According to Franklin, NJS Branding is a “one-stop-shop” for all branding and marketing needs.
NJS Branding creates content for Pure Green’s Instagram account, @puregreenfranchise.com and engages health and wellness influencers like @alyssabrieloff to promote Pure Green on influencer stories to attract wellness followers and built social presence.
NJS Branding has also built the website for Pure Green Franchise creating a stunning user interface and user experience to drive potential franchisees to Pure Green’s “Own a Pure Green” page (picture below):
Best Law Firm
According to Franklin, “Having a strong business attorney who specializes in corporate law is mission critical.” Franklin strongly recommends his legal firm Levin Epstein P.C.
Levin-Epstein P.C. specializes in corporate law and litigation which Franklin states is imperative for any business generating over 3 million in revenue or a new business starting out to ensure the corporate documents are set-up the right way. Franklin works directly with Joshua D. Levin-Epstein, Founder and Managing partner of Levin-Epstein & Associates P.C. and Jason Mizrahi, an Associate Attorney of the firm.
Best Financial Firm
According to Franklin, “Having clean books in Quick Books with granular detail and the ability to generate live P&L reports is a necessity.” Franklin uses a boutique financial advisory group, Podem Capital. They manage Franklin’s day-to-day finances and reporting for Pure Green Franchise.
Franklin engages New Standard Digital for all related services and strategy for content marketing. Franklin states, “Understanding what keywords to target is a detailed science and more complicated than most people think” and credits New Standard Digital for reshaping how he looks at and online marketing.
Franklin sums up his success by stating “Success is a team sport and you are only as good as your team.” Many start-ups and small businesses have what Franklin refers to as “hero syndrome” where he explains “a hero is a CEO or Founder who tries to do everything themselves and when your business has unexpected twists and turns the hero ends up dropping the ball.” Franklin concludes his point with the clever advice: “Build a strong team and don’t be a hero, pass the ball to your teammate.”