The travel industry is growing at a steady pace globally. Thriving mobile platform contributes significantly to the growth of travel and tourism as people tend to search and book the tour using mobile apps. Here, emerging technologies like AR, VR, and IoT are also integrated to make the custom mobile app solution for the travel industry.
Out of these technologies, Augmented Reality or AR technology can make a lot of impact on the travel industry. The reason is simple. The revolutionary AR technology does not replace the real world like the VR concept, but adds digital components to provide a rich and pleasant visual experience of the existing places.
Though AR technology is still in a nascent stage, it has an immense potential to assist the tourism industry in improving customer services in an innovative way. We can certainly expect that AR will bring disruptive changes in the travel and tourism sector in the coming years. Here are the reasons to make us believe that AR is the future of travel app development.
Scope of Augmented Reality in Travel Industry
The AR technology is relatively new in the mobile app development domain, and therefore, new and innovative uses are emerging every time. Here are a few effective use cases of AR in the tourism industry. The iBeacon technology and gamification concept also enhance the AR experience in the tourism domain. Let’s go through these uses.
- AR-based Hotel Elements
Hotels play a vital role in making your travel business successful. Now, AR is capable of increasing demand for hotels and resorts by providing more information to the customers in an interactive way. The hotels can introduce information related to rooms and nearby places using AR technology. Apart from a 360-degree visual tour, tourist companies can include some interactive elements of partner hotels to attract more people.
- Informative and Interactive Tourist Destinations
Another important use case is augmented destinations. Companies associated with the tourism industry opt for Augmented Reality app development to facilitate tourists to augment the existing physical locations and tourist spots. The app users can point smartphones at an ancient building, landmark, or location to know more about it.
For example, the tourist pinpoints their smartphone in front of the hotel and get all the necessary information like menus, reviews, etc. on the screen. It can enhance the user experience while allowing the users to get the necessary information on the move.
- Push Notifications and Gamification
Push notifications and gamification approaches are quite popular these days in the corporate sector. Now, AR can be connected with iBeacons. Hotels and other tourism-related companies can send push notifications with the iBeacon integration. On the other hand, the travel industry wants to leverage the benefits of AR-based gamification. For example, hotels can introduce elements that the app users can find in a treasure hunt style.
The modern AR-based travel apps enable users to redecorate rooms and do other fun activities. In brief, gamification can open the doors of new opportunities and innovation in the AR-based app.
Why AR is the Future of Travel Mobile App Development Services?
AR technology can offer long-term values to the travel and tourism sector. Here are a few aspects that confirm that AR is the future of travel mobile apps.
1. Improve marketing and advertising
Expedia has revealed that the informative content from travel brands can influence the decision-making process of 78% travelers. It shows the importance of mobile advertising with informative and engaging content.
Now, AR enables the travel companies to come up with more creative and innovative narrative. The content-rich virtual tours of hotel rooms and amenities on the mobile devices can certainly influence the decisions of travelers.
Also, AR-based advertisement can enhance the existing and prospective customers’ trust toward the particular tour operator or hotel. In brief, the AR technology helps travel companies to convert the first-time guest into the loyal customer.
2. Bring comforts and enhance convenience
Lack of timely information can convert the traveler’s experience into a nightmare. There, travel companies can bring mobile apps for tourists to enhance their convenience and comfort. The AR-based tourist app can help travelers find the way in an unfamiliar city through arrows and other navigation-related signs.
What’s more, an AR app can act as a 24/7 guide and break the language barrier for the users in a foreign country.
3. Make tourist places more attractive
AR technology can enable mobile app developers to integrate 3D models of places and historical importance of landmarks. The users can get an immersive experience and enjoy travel through time. The AR concept works wonders when it comes to making theme parks and zoos more attractive for visitors. With the ability to combine art and science with culture and design, the revolutionary AR technology can make any tourist places more attractive than ever.
Augmented reality can strengthen four pillars of the tourism industry-
Transport- Guides tourists about various options available and routes in the unknown city
Accommodation- Gives information about the reviews and other necessary aspects of hotels
Catering- Informs travelers about the types of food available at different restaurants
Tourist spots- Makes tourist destinations more attractive with 3D experience
The AR technology has a huge potential, and it can assist entrepreneurs to unleash the opportunities of business with an innovative touch. This technology is still in a nascent stage, and we can expect some high-end AR-powered apps for various industry sectors that integrate other technologies like VR, AI, and IoT.
Augmented Reality app development can enhance travel experience and you can take your traveling business to the next level with AR-based apps. All you need to consult the top mobile application development company to leverage the benefits of AR technology. Time is just right to embrace this futuristic technology because it can give your business an edge over competitors who are yet to come up with an AR-enabled apps.
We provide top-notch travel mobile app development services that integrate emerging technologies like AR, VR, IoT, and blockchain. Our experienced developers can build a customized travel app in a cost-effective way.