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Top and Proven Ways to Motivate Creative Designers in Your Team

The creative industry is expanding. This growth is accompanied by additional challenges. You can get over them if your creative team is kept motivated, productive and optimally creative. Inspired professionals have shown the tendency to remain better engaged and deliver consistently. Major Challenges in Creative Domain Some of the challenges that are plaguing the industry […]

The creative industry is expanding. This growth is accompanied by additional challenges. You can get over them if your creative team is kept motivated, productive and optimally creative. Inspired professionals have shown the tendency to remain better engaged and deliver consistently.

Major Challenges in Creative Domain

Some of the challenges that are plaguing the industry include:

  • Quick changes in technology
  • Limited time to adapt to newer changes
  • Increasing competition
  • Scarcity of talent
  • Higher Attrition level
  • Keeping advertisement efforts consistently top-notch
  • Keeping employees motivated

Ways to Keep Creative People Motivated

Increasing salaries and perks definitely work. But motivation is more than offering lucrative remuneration.

To motivate your creative team, you need to follow these tips:

  • Constantly encourage them and praise their work
  • Offer sufficient latitude for giving vent to the creative energies in their ow unique ways
  • Maintain a rewarding and healthy relationship
  • Criticize in constructive manner
  • Don’t keep giving your inputs about the best way to do things
  • Never blame them directly for failures
  • Don’t make them work harder beyond schedules
  • Pay them properly
  • Keep the working pace comfortable
  • Offer leisure time while executing projects of monotonous type

Remove Roadblocks to Optimum Productivity

If your designer is not performing up to the mark, you need to explore about potential constraints. Creative people can feel demotivated by many factors which ordinary people never pay heed to. Invest time in determining the causes and rectify them.

Some of the tips include:

  • Try changing the orientation of office window
  • Alter the brightness level and atmospherics of the office
  • Change the room’s color scheme
  • Prefer pastel, sky blue, green or white color

Criticize Constructively

You need to showcase your trust in designer’s capabilities through subtle hints and compliments. For this:

  • Build an environment of mutual trust where creative ideas flow intuitively
  • Encourage positive feedbacks and constructive reviews of works done
  • Always discuss with a designer in private when your expectations are not met
  • Never point fingers at the designer’s caliber in public
  • Always communicate your expectations clearly
  • Set realistic deadlines for delivery so that creative ideas can bloom
  • Always appreciate stellar work

Make Opportunities For Professional Growth

You need to ensure that a sense of complacency should not set in among the designers. If they feel that their creativity is at its peak potential, designers may not feel professionally motivated.

To avoid such a scenario,

  • Make way for constant learning by designers
  • Expose designers to best practices in the industry and new learning techniques
  • Send them to external training
  • Invite guest speakers who can speak about the immense potential for creative growth
  • Sponsor participation of designers in various seminars, workshops, and conferences
  • Organize sessions for discussing designers career development tips

When the designer feels that you are willing to invest on his/ her skill enhancement, s/he would feel more motivated. This motivation would not fade away quickly. Concurrently, keep making avenues for career growth.

Don’t Make Failure A Stigma

Success is a part of the professional endeavor. But failures to are commonplace. Glorifying success is important. Equally important is to accept that failures would occur. Praise the designer for his accomplishment but don’t excessively demoralize him/ her for failure. Show them ways to treat the failures as a stepping stone for success.

Top graphic design companies which are mainly involved in 3d designing, logo designing, branding, illustrations, etc. are prone to failures. Because these areas of skills require more imagination and creativity. This is because the management feels that the most important thing is to dream big and try hard to achieve the same. Failures offer time for introspection so that one can try again and succeed.

Open Channels of Communication

  • Always have a communication line open with designers
  • Make them interact with client directly so that they can better understand the needs
  • This will facilitate frank and upfront conversations
  • Proper and constructive feedbacks would spontaneously flow in

Create a Healthy Professional Relationship

  • Allow designers to question your decisions
  • Make way for constructive criticism
  • Take feedbacks from them regarding ways to improve your managerial proficiency
  • Discuss about the goals you have fixed for your team
  • Showcase in explicit manner that you respect the work of designers
  • Highlight the work of designers on platforms where others can see and appreciate

Internally Motivate Designers

Internal motivation or praising the work of your designer in a symbolic manner without tokens of appreciation is important.

  • Show that you respect their views
  • Acknowledge the good work done by them
  • Give patient ear to their views
  • Permit them to make independent choices
  • Provide constructive feedback
  • Always maintain a friendly disposition and wear a smile on your face

Conclusion

It is important to offer an environment conducive to optimum expression of the creative skills of designers. If you think that your management style is dominating, change it. Make yourself more approachable for designers. Always empower your team and brim with positive vibes. Show your trust in the capabilities of the designers.

The graphic designer’s motivational tips discussed above would help you to inspire your creative team in an optimum manner. When you show in direct or tacit manner that you care for your designing team’s members, they would come up with best in class outcomes.

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