Every business mandatorily needs to have a properly structured plan for it in order to sustain in the market. The purpose of the business plan might vary depending upon the nature, tenure, and size of the business. It can be laid out to provide a new direction to the business or to attract potential investors.
Whether it’s to provide direction or garner the investors’ attention, a business plan is always necessitous for the success of your organization. Especially while taking into consideration the small business that you have, it is very much imperative for you to have one.
- A proper executive summary of your business.
- Your company’s description that describes what your organization is into.
- A brief Market analysis that would contain a summary of the research on your organization, your niche market, and your direct competitors.
- A visual summary of your organization’s management structure.
- The list of products and services that you have to offer.
- Your basic Sales and Marketing strategies.
- A briefing of your financial projections showing how much profits you made in the recent years.
- A final section that would contain the appendix, which would be an optional section to include permits and resumes.
The inclusion of these elements into your business plan might look quite easy but the difficult part comes in while getting started with making a plan. So we will be taking you through the five steps that will help you create a successful small business plan:
- Spend a lot of time for research
- Define the purpose of your plan
- Create a profile for your organization
- Develop a strategic marketing plan
- The adaptability depending on your target audience
1). Spend A Lot Of Time For Research
Market research has always been the secret behind the setting up and smoothed running of any business in an organization. History has never seen s a business that has become successful without a proper market research of their products, services, niche markets, audience etc.
The big corporate sharks such as Amazon, Apple, &learning etc spend millions of dollars on their market research to gather every possible bit of information that would help them sustain their business. Market research is also a prime reason for these organizations to succeed in their field and always stay a step ahead of their competitors.
So if you are able to spend a lot of time doing a thorough market research, the chances it would be a lot easier for you to lay out your business plan effectively.
2). Define The Purpose Of Your Plan
A business plan without a purpose is just like a road map without a proper display of direction. Your business plan will be entirely dependent upon the purpose for which it is being made.
For example, if you are aiming at starting up of a new product line in the list of your product portfolio, your business plan would have the various elements that define the launch, adaptability, and user-friendliness of your product. But, if you are starting up a new business through investors, then your business plan should include the plans and targets that you have lined up for action.
Therefore, once you have a clarity about the purpose, you can structure your business plan accordingly.
3). Create A Profile for Your Organization
Your company profile should mandatory include a brief history of your entire organization along with a summary of the products and services you have got to offer, your target audience and the relevant market in which you play. There should also be a statement in this section that would specifically call out the uniqueness in your business that makes it stand apart from your competition.
Generally, the company profiles are present on the official website of any organization. These are elegantly written in order to attract potential customers and investors. However, your company profile can also be used as a medium to summarize your entire organization in your business plan.
Hence, having a company profile in place makes it easier for you to create a business plan.
4). Develop A Strategic Marketing Plan
An accomplished business plan will always include an aggressive and strategic marketing plan. This basically includes achieving the various marketing objectives such as :
- Introduction of new products in the product portfolio.
- Extension or regaining of the market for an existing product line up.
- Exploring various new territories.
- Boosting up of the sales in a particular price range or product category.
- Application of cross-selling.
- Introducing price hikes without compromising the sales figures
- Renovating an entire product line up.
- Enhancement of the overall manufacturing and product delivery structure.
5). The Adaptability Depending On Your Target Audience
Adaptability is the one and only factor that keeps your business plan linked to the diversity that prevails in the surroundings. You will have to always ensure that your plan can be altered depending on the target audience.
For example, if your audience consists of bankers, they will be more inclined towards the display of details that is related to cash-flow statements and balance sheets. On the other hand, if a bunch of venture capitalists is the ones who are going through your business plan, they will be expecting the details about your management team and the overall basic business concept.
It is always a common thing to commit mistakes while setting up a business plan for your small business. You can always seek guidance from various experienced individuals or professional organizations if you feel that you are lacking something in your business plan. It is also advised to involve your potential investors or partners while structuring your business plan.