Step-by-step guide to social media business promotion in 2021
Meta Description: Do you want to increase your business awareness, customer loyalty and sales? Social media marketing is a key to success. Effective marketing strategy will boost your sales.
More than 83% of Internet users have personal accounts on social networks and spend several hours a day in them in 2021. The main purpose of social networks was communication. Today it is an effective marketing channel for promoting brands. But as it works with any instrument, you have to be using it carefully. Bad social media marketing can do more harm than having no social networks.
But almost every business owner wants to have popular social media nowadays. Let’s find out why.
Why Business Needs Social Media
To increase awareness
Regular posts on social networks help to stay in focus and contact the target audience. The brand will flicker everywhere. And all these – with minimal costs. The budget for SMM promotion will be way less then, for example, a campaign on TV or in print media. But the effect will be comparable. The more followers you have – the more recognizable your business is. Some business owners may even consider buying social media accounts for sale. This helps to start with an already built audience – not from zero followers. It is especially helpful when a brand wants instant promotion.
To increase customer loyalty
There is a notable advantage between SMM promotion and simple advertising. In social media business has the opportunity to be useful to customers. A business does not only advertise, but also shares materials that will interest the target audience. For example, a good advice from an expert in sports if the business focus is selling sports uniform. The customers appreciate useful info, znd trust business more. When they trust more – they ask for more information, visit the page frequently and share the link to the post. And then they are not far from a purchase.
To strengthen your reputation
In social media it is easier to receive customer reviews and opinions instantly. Social media allows business to give instant feedback. And, also to prove the ability to work with negativity. With effective feedback, the number of complaints will not increase. But, customers will be way more thankful for dealing with their negative experience. Set up alerts for your brand name to read the mentions. You will always be able to promptly respond to a complaint or a client proposal. When a company representative appears in the comments, it always evokes positive emotions. Even if he has complaints about the company. And not only form the author – potential customers will see it, too.
To sell goods and services
Do not forget the main goal of social media promotion. It is convenient for businesses to directly sell goods, accept and place. It is possible to inform about new arrivals, promotions and sales. The company page is an online showcase or a full-fledged online store. The more easy it is to buy something online, the more customers you will attract.
Best 5 Ways To Promote Your Business
The main thing is to choose the right platform. Think over positioning in social networks, find an outlet to your target audience and speak with clients in their language.
1. Choose a positioning method
You need to position your business either by brand or by the interests of the target audience.
In the first case, you talk more about your products and services “Today we have a 50% discount for sofas!” – for example. If your brand is already recognizable, or you want to have frequent loyal customers – it is your strategy.
In the second case, you give more information about the lifestyle associated with your business. Than the posts need to have a different tone. “Interior for a small kitchen: how to place everything on 8 squares” – for example. In both examples you have a furniture store, but the outcomes are different.
2. Plan who your target audience is
You need to write in such a way that your customers understand you. Thus, if you sell video games for teenagers, then you do not need to write solidly. Use gamer slang – and your audience will definitely understand you. Think about what exactly you could say to customers to be useful and interesting for them. If you have a real estate agency – your customers will for sure like a post about tax deduction. It would also be a great topic of discussion. Host an online conference and answer all tax deduction questions in the comments.
3. Prepare an editorial policy
You need to have rules for communicating with clients in social networks. Make a kind of reminder for employees involved in marketing. This way anyone can answer questions and comments on social networks correctly and along with your company policy.
4. Make a content plan
The most important thing is to post materials on a regular basis. If the clients do not see your business in their feed, they forget about you. On average, there has to be 5-10 posts per week. But there are different recommendations for different materials, social networks and audience. You can determine the optimal frequency when testing coverage and engagement.
5. Hire a good SMM manager
Social media marketing price is lower than website promotion. And the potential constantly grows. Social media is already the main channel of marketing. You don’t want to create a poor image for your company, or to have social networks that look “cheap”. You totally will not regret paying more for a good professional, when your sales increase.