Community//

“To develop Grit, don’t take things personal, in business, it is truly transactional” With Jacquie Jordan and Phil Laboon

Don’t take things personal. In business, it is truly transactional — doing the best you can is the best you’ve got! Trust that it will work out.


Don’t take things personal. In business, it is truly transactional — doing the best you can is the best you’ve got! Trust that it will work out.


I had the pleasure to interview Jacquie Jordan. Jacquie is the founder of the ten year old Silicone Beach based TVGuestpert, TVGuestpert Publishing and TVOnCameraTraining.com. TVGuestpert is a media development company that raises the profile of the Guestpert in the media and grows their client’s core business. With TVGuestpert, Jacquie works with businesses on their branding, promotion, marketing, producing and development, as well as their on-camera execution. She is a published author of Get on TV! The Insider’s Guide to Pitching the Producers and Promoting Yourself! (Sourcebooks 2006) and Heartfelt Marketing: Allowing the Universe to be Your Business Partner (BurmanBooks 2010). Her new book, The Ultimate On-Camera Guidebook: Hosts*Experts*Influencers will be on bookshelves in 2019.

First can you tell us a story about the hard times that you faced when you first started your journey?

Being an entrepreneur and a business owner has come, simply, out of survival and a limitation in options. It’s been the decision to take matters into my own hands when I wasn’t able to get the “yes” where I thought that I needed it.

Where did you get the drive to continue even though things were so hard?

“It” -whatever the “it” is doesn’t matter if “it” is hard…do “it” anyway and be thankful that the sun comes up again tomorrow.

So how did Grit lead to your eventual success?

I couldn’t get a television job out of college. I had an “expensive” degree, and I was back living at home with my parents, as a local nanny, taking shuttle reservations for a livery company at night. That isn’t a criticism to that experience, as it was actually a special, and hard time, in my life…I created a production company because I couldn’t get a job in television. At 24 years old, I sold a local program to the cable stations in the North region of New Jersey and sold sponsorships to car dealers and banks. It was hard work. I was very scared. I hit a lot of obstacles, and it worked out. Then I landed a job at The Montel Williams Show. That is the type of “grit” that keeps me moving.

How did Grit turn things around?

When I was living in Los Angeles, as a show runner, I started a media consulting company in between television show pick-ups. That eventually morphed into the company that I have today, TVGuestpert.

So, how are things going today? 🙂

Awesome. The one thing that experience has taught me is that it all works out, and if you allow it, it works out better than you could have imagined. I wrote about this in my second book, Heartfelt Marketing: Allowing the Universe to Be Your Business Partner.

Credit: Starla Fortunato

Based on your experience, can you share 5 pieces of advice about how one can develop Grit? (Please share a story or example for each)

Don’t listen to naysayers. I was told NOT to get into publishing in 2008 as it was a dying business. We’ve been able to prosper so much and advance the ambitions of our clients because we brought that industry into our field of work.

Don’t take things personal. In business, it is truly transactional — doing the best you can is the best you’ve got! Trust that it will work out.

How have you used your success to bring goodness to the world?

I am in a position to save a few animals by adopting several dogs and cats and support animal rescues.

What advice would you give to other executives or founders to help their employees to thrive?

Support your employees in building towards their own dreams.

How can our readers follow you on social media?

Instagram/Twitter/Facebook/YouTube — @TVGuestpert

Thank you so much for joining us. This was very inspirational.

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Community//

HOW TO SUCCEED AS A WRITER

by Jose Angel Manaiza Jr
Community//

GROUNDING THE SPIRITUAL INTO THE MATERIAL

by Jose Angel Manaiza Jr
Courtesy of pchyburrs / Getty Images
Wisdom//

The 4 Most Important Relationships You Need At Work

by Business Insider

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.