To Curb Overindulging In Unhealthy Snacks, Serve Yourself

Trying to curb unhealthy eating habits? Try serving yourself that next piece of cake.

Image courtesy of Unsplash

According to a study that will be published later this year in the Journal of Marketing Research, people who served themselves unhealthy food were less likely to overindulge than if they were served by someone else.

Based on five experiments with nearly 800 participants, researchers found that the less involvement people had in serving themselves unhealthy snacks, like desserts or candy, the more inclined they were to eat them, and to eat larger quantities.

“If they’re served by someone else, they can outsource responsibility to someone else,” Dr. Linda Hagen, assistant professor of marketing at the University of Southern California’s Marshall School of Business told The Wall Street Journal, adding “if they serve themselves, they have to accept responsibility and that makes them feel bad.”

Read more on The Wall Street Journal.

Originally published at

Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...


Sean Folkson: “Don’t get discouraged, progress takes time”

by Ben Ari

6 Ways To Stop Stuffing Your Face And Start Dealing With Your Emotions

by Jonathan Alpert

How to Help Your Teen Stop the Comparisons and Be More Grateful

by Claire Ketchum
We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.