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Tips From The Tip: One On One With Jason Mitchell

I spoke to Dr. Jason Mitchell, founder and CEO of HempFusion, about his journey and best advice

Adam: Thanks again for taking the time to share your story and your advice. First things first, though, I am sure readers would love to learn more about you. What is something about you that would surprise people? 

Jason: That I was ‘that guy’ who thought that all medical marijuana was just an excuse to get high, until I got sick myself and discovered the power of CBD and Terpenes.  It’s amazing how one’s perspective can change when life throws you a curveball.

Adam: What should people understand about the CBD rush? How did CBD become so hot? It seems like every entrepreneur is starting a CBD business. Where does this all go? 

Jason: A lot of people are interested in CBD because they think it’s some miracle cure for everything.  But the reality is that the miracle is simply the harmony between this plant and our own bodies.  

You see, the key compounds in cannabis are called “cannabinoids” and our bodies actually make these compounds ourselves as part of what’s called the Endocannabinoid System (ECS).  Discovered in the 90’s, the ECS regulates many systems that we take for granted in our bodies: the central nervous system, immune system, cardiovascular system, skeletal system, and digestive system.  

When one becomes deficient in cannabinoids produced by the body, an imbalance in the body can occur. This imbalance will generally differ from person to person based on genetics, environment, and diet.  Thus introducing whole plant cannabinoids from hemp into our diets act to supplement the ECS and allow the body to heal itself.  

Even more interesting is that in 2003 the U.S. Department of Health and Human Services patented “Cannabinoids as antioxidants and neuroprotectants” with “promise” for a variety of medical conditions. 

Adam: How did you get here? What failures, setbacks or challenges have been most instrumental to your growth? 

Jason: The biggest challenge in this industry is ignorance.  I know this because I was once ignorant to the amazing benefits of whole hemp cannabinoid products.  From shipping challenges, to banking and credit card processing challenges, to retailers who operate based on a fear of what the FDA might do vs. what the actual federal law says.  These are the challenges we all face in this industry.  What’s been the most instrumental to our success has been our 100% focus on quality and compliance.  Our products are what we say they are, there is great care put into each and every one of them and we don’t make medical claims. 

Adam: What are your three best tips applicable to entrepreneurs, executives and civic leaders? 

Jason: Be honest, be compassionate, and love thy neighbor. 

Adam: What is the single best piece of advice you have ever received? 

Jason: Be honest, be compassionate, and love thy neighbor. 

Adam: In your experience, what are the defining qualities of an effective leader? How can leaders and aspiring leaders take their leadership skills to the next level? 

Jason: Leaders understand that followers follow a mission and that it’s not all about money.  You’ve got to build a bigger “why” than money. At HempFusion, we are so fortunate to be able to make a positive impact on people’s lives each and every day.  There is nothing more rewarding and we make it known across our company that we are having this sort of positive impact.  

Adam: What is one thing everyone should be doing to pay it forward? 

Jason: Just focus on being a positive source of light for others.  Nothing could change our world more favorably than everyone doing that.

Adam: What are your hobbies and how have they shaped you? 

Jason: I travel so much for work that most of my free time is spent with my son, Jaden, who is a competitive BMX racer.  Actually, he’s ranked #1 in the state. I love spending as much time as I can with him.

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