Tinder and the Future of the Online Dating Industry

Online dating was once a taboo subject that barely anybody talked about. If you met someone online, you were doomed for failure or to be scammed.

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

Online dating was once a taboo subject that barely anybody talked about. If you met someone online, you were doomed for failure or to be scammed. However, times have changed. It’s become one of the best ways to meet singles in your area. And part of that is thanks to Tinder.

Do you swipe left or right? That was all Tinder wanted to know to open up the ability of communicating with people. It was something you could do when you have five minutes, getting through multiple profiles to speed up the process of finding a date. If the messaging option was opened, you knew you’d both swiped right.

Why Did Tinder Become So Popular?

The benefit of Tinder was the ease. You just had to swipe left or right. Online dating was all about reading through profiles, looking at photos, and filling out personality quizzes to see if you and another matched. With Tinder it pulled it back to what going to a bar was all about. You could make a choice based on the first profile photo and the choice was simple: did you want to talk to them or not?

With Tinder there is no pressure to talk to someone you don’t want to. Swiping left means that even if they swipe right, you don’t have to start talking to them. If you do want to talk and learn more, swipe right and hope they do the same. Messaging being open means they feel the same way, instantly relieving some of the pressure to start a conversation.

It’s perfect for those who have little time, but still want to live their life. Online dating through a site like Tinder keeps dating on the go and makes it easier for shy people to remain in the dating game.

More Focus on Looks

One of the downsides of Tinder could be that there’s a focus back on looks. Online dating made it possible to learn more about someone before making a choice. It was easier to decide if someone was interested in the same things, disliked the same things, and had a personality that worked with yours. Looks played a part, but not as much as Tinder.

Then Tinder came out. The focus moved back to what it was in bars and clubs before. The main decisions were based on looks. For some people, this has made them feel self conscious about being on the apps. What if nobody liked the look of them? Was it possible that they wouldn’t get to move onto the next stage with someone?

This has led to some people looking for alternatives. Tinder Alternatives offers a range of sites that don’t just focus on looks, keeping the original focus on online dating alive.

Proving People Want Something Different

While there are many using Tinder for long-term relationships, there are also many others using the site for casual hookups. Online dating has adapted to offer something for all. There are now sites set up for various needs and preferences.

Some sites are generalized, creating a safe space for those wanting long-term relationships. Some sites focus on religions and ages, while other sites make it clear they’re for people looking for friends with benefits. There’s a move into offering absolutely everything to ensure all bases are covered.

This does help to make it easier for people wanting one particular thing. If there are already sites for one-night stands, there’s no need for those searchers to be on a site for long-term relationships.

People Want Quality Over Quantity

However, Tinder has the downside of offering a lot of potential matches that lead to nothing. People swipe right, only to learn that that potential match has obviously swiped left. Or they not been given the option at all. People are fed up of quantity. They want quality matches, so they’re looking elsewhere.

It’s opening a market for online dating sites. There’s a place to offer something similar in the way that Tinder works, but to keep the focus on personality and interests.

The future is in the extra features like Tinder’s Gold. This opens the ability to see those who have liked you. They were either people you swiped left on or didn’t show up in your options. You can then open the conversation with them, creating a more positive atmosphere.

Tinder has already set the future for the online dating industry. It’s shown people want easy-to-use systems, but need more depth and quality connections.

Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

a couple on their phones looking at dating apps

Swiping Right? | The “Love” of Tinder and Other Dating Apps

by Delfina Forstmann

How Has Tinder Changed Dating and Relationships?

by Kevin W.

Stop Making Fun Of Dating Apps

by Geoff Pilkington

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.


We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.