This Company Chose A Day Off For Employees Over a Super Bowl Ad

Time to add “Smunday” to your vocabulary.

Image courtesy of Unsplash

There’s one company whose commercial you won’t be seeing this Sunday night, and for good reason. Kraft Heinz Co. is using the money they would have spent on a pricey Super Bowl ad (which can cost upwards upwards of $5 million for a 30-second ad) and giving their salaried employees Monday off instead.

Kraft Heinz has coined a term for the new holiday — “Smunday” — and said that since “16 million people across the country are expected to call in sick after the Super Bowl, causing a $1 billion loss in productivity,” they decided to give employees the day off, according to The company even started this petition calling for the U.S government to declare “Smunday” a national holiday.

Some, however, have criticized the fact that part-time and hourly employees aren’t included in the company’s holiday. (Kraft Heinz hasn’t commented on that matter.)


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