Dean Cramer is a founder of the music “Kings of A&R” exploring the music industry and the traditional way of finding artists over long years. He had been featured in top media company like CNN, UK’s Financial Times, Billboard Mag, & Spin Mag, the tastemaker music that features upcoming artists first gained its popularity in 1999 with its first-in-kind entertainment blog and industry newsletter. Kings of A&R is well-known for setting tastes in music, discovering unknown talent, and placing A-list artists on their blog before rising to stardom. Some early mentions include Twenty One Pilots, The Killers, The Fray, Katy Perry, among others. Dean who is hard working start its tiny petals and start his journey effectively and powerfully.
Kings of A&R was first created in 1999, said Dean Cramer. “It was the first music blog. I created the site when I was working for a music label in New York City. I wanted to see if I could pick the HITS and the upcoming artists. I found a web coder in Canada and he created this one-page column site that I could edit myself. Mind you, I started the site before MYSPACE and before social media existed. Billboard wasn’t even online.
I started featuring artists that were getting known. We profiled artists such as the Killers, The Fray, and One Republic. It got to the point when we featured an artist, they were packing out hotspots around the world filled with entertainment execs looking for the next big artist. Then I started making friends with managers, producers, songwriters, and label execs. Ironically, they were asking me for advice. They started sending me artists and wanted my opinion. You’ve seen countless artists start with rough recordings and end in arenas.
One day, “One Republic” comes to mind. I was sent the first recording of the mega-hit track Apologize. This was before they had any type of deal. I uploaded the mp3 to the site. A few days later the hosting company emailed me telling me I was overloading their server. I was a bit confused. I asked them what was slowing down their server and they pointed to an mp3 which was Apologize. It was being downloaded thousands of times. I wasn’t surprised that the song became a huge smash hit.
I am a good friend with a band that had signed with A&M records. I met the manager of the band who became my mentor teaching me the in’s and out’s. He made me tour manager of the band and I ended up traveling with the band overseas to Brazil and the Czech Republic.
I was ripping an artist who was nominated for an MTV Video Music Award. Meanwhile, Kodi Application is the best stream media on that time that allows like Podcasts, videos, music, fax, movies and much more. I packed my suitcase and was off to NYC. The suitcase was big and filled with clothes because I was going on the road with the artist right after the award ceremony. The day of the music awards I lost my phone and the taxi cab driver drove off with my suitcase. I can laugh about it now. A truly memorable day.
“Well, if you want to tell an inspirational story to the upcoming generation or your fans and if you want to be relatable since your fans are imagining themselves as you, you need to stay hungry and stay fond of music and work for an industry” Dean Utter his words. Audiences love a good journey on an uneven pavement. Never afraid to share your struggles as it is said that “Fear is not for great”. Having special songs precedes everything in life. Always stay active and be patient to win the race and obviously being artist’s feat to fail. Failure and setbacks are part of winning. But artists that learn from failure are the ones who are more out to win and the key is to stay in the game and give yourself chances to win.