Community//

The Power of Transparency in Workplace Giving

How being honest is your best selling tool.

When it comes to implementing workplace giving, it’s easy to opt for a simple giving approach. A straightforward plan that provides an increase in basic metrics, like the amount donated or the rate of employee participation. This is often what we see before partnering with companies, and we get it — growing companies often have overstretched 1-3 person People teams. BUT, in order to fully realize the positive power of giving (e.g. hiring better talent for less, more engage employees, and better employee retention) you must be able to track — and display — your total impact.

The true ROI to the business from giving programs comes when you can show the real impact of your company’s giving on an ongoing basis, that’s when you see true and lasting results. And transparency is where you will find a competitive advantage. Because with today’s socially-conscious millennial talent, simply providing employees options to make an impact at work has become table stakes. Take it from the source and Cone’s Millennial Engagement Study:

84% of millennials want their company to help them identify ways to get more involved in their communities.

88% of millennials say their job is more fulfilling when they are provided opportunities to make a positive impact on social issues.

To truly stand out to today’s talent, it’s essential to show impact transparency. It likely won’t surprise you that Cone Communications also asked millennial employees about this very topic. And given that we posted it below, it also likely won’t surprise you what they said:

75% of all workers, and 88% of millennial workers, think it is important that their employer shares goals, progress and achievements related to Corporate Social Responsibility (CSR) efforts.

They want to know the impact they’re making, where their donation is going, and be able to share their positive giving habits (provided to them by their employer!) via social media. Transparency is often the missing piece, which is why Percent Pledge prioritizes transparency and delivers employee donors (Pledgers) personalized impact reports (Pledge Reports) every two weeks.

These reports provide a straightforward summary of each Pledger’s ongoing impact, and stories from the charities the Pledger supports. With an average 50% engagement rate across our Pledger community, it is evident that young professionals who give value seeing the impact of their giving. And to ensure the company stays engaged with their total impact, we also deliver each each company client monthly Pledge Reports, showcasing the companies growing impact.

Consumers want to buy from socially conscious companies, and companies want to work with socially conscious companies – a recent Carmichael & Rubin study found that 68% of people said it’s more important to know how companies operate than what they sell. What’s more, 94% of those surveyed said companies have the ability to shape a better society. Simply put, consumers are doing their research, and rewarding companies who give back.

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Community//

4 Steps to Building an Effective Cares Team

by Dani Kowalczyk
Photo by rawpixel on Unsplash
Community//

Why giving back is not just good for you, but good for your business too!

by Lisa De Nicola
Wonder//

4 Reasons to Embrace Openness and Transparency at Work

by Kathleen Christensen

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.