Lower the egregious spending in healthcare. The number one issue that drives up prices in healthcare is the lack of transparency in the process between payors, providers and consumers. The healthcare system needs to be clear about how prices are being charged for a particular service and/or procedure and let the supply and demand forces go to work in order for costs to level out.
Ihad the pleasure to interview Puneet Maheshwari. Puneet is the CEO and co-founder of DocASAP, a patient access and engagement platform for health systems, payors and physician groups. In this role, he is responsible for spearheading the company’s strategic direction and vision, managing industry partnerships and advancing its intelligent enterprise-grade technology. With a deep understanding of healthcare’s complex infrastructure and processes across payors and providers, Maheshwari founded DocASAP in 2012 on a mission to help healthcare organizations streamline patients’ access to care by navigating them to the right provider and care setting at the right time.
Thank you for joining us Puneet! Can you tell us a story about what brought you to this specific career path?
Prior to launching DocASAP, I was a management consultant at McKinsey & Company where I advised Fortune 500 companies in Silicon Valley. Previously, I served as the technical project lead in a Silicon startup, overseeing transpacific projects.
Regardless of what company I was at or position I was in, I have always been a consumer of healthcare and have experienced the friction that consumers face in the existing healthcare ecosystem. In problems lie opportunity. It was while I was at The Wharton School of Business at the University of Pennsylvania that my vision for DocASAP came to life. The pain points associated with the U.S. healthcare system and the unnecessary roadblocks that obstruct a patient’s path to care became the clear problem statement for the endeavor. After further research and market analysis, I was convinced that there was an opportunity to influence and improve how patients access care, and I decided to launch DocASAP in 2012.
Can you tell our readers a bit about why you are an authority in the healthcare field?
In 2012, I founded DocASAP on a mission to streamline patients’ access to care through navigating them to the right provider and care setting at the right time. Backed and promoted in the market by Aetna, MultiPlan and UnitedHealthcare, DocASAP’s intelligent patient-provider matching enables patients to connect with optimal care providers to enhance access, increase care compliance and improve population risk management. I have more than 17 years of business and entrepreneurial experience with a deep understanding of healthcare’s complex and entangled infrastructure between payors, providers, insurance companies and government.
What makes your company stand out? Can you share a story?
Our platform aligns with health systems’ strategies to innovate around patient access and engagement, whether it is online, in the call center or physician-to-physician referral situations. We enable them to streamline access by navigating patients to the right provider and care setting at the right time, while providing real-time accurate online appointment scheduling. Our platform handles the complexities of provider intake protocols, ensuring accurate patient and provider matching. To support these access touchpoints, our provider data management solution ensures the integrity of scheduling information from enterprise applications. Overall, our technology is proven to reduce operational costs, improve health outcomes and enhance patient experience initiatives.
The true impact of our platform came full circle when I was contacted by the CIO of one of our first clients, a large health system, back in 2013 to congratulate us. While on the call, he mentioned the extreme disconnect between scheduling solutions and health systems and was thankful that DocASAP’s platform eliminated the inefficiencies and frustrations associated with accessing care. With intuitive technology and 24/7 access to accurate scheduling, the health system was able to provide the type of experience their patients expected.
Can you share with our readers about the innovations that you are bringing to and/or see in the healthcare industry? How do you envision that this might disrupt the status quo? Which “pain point” is this trying to address?
Creating frictionless access to care for patients is critical. It not only affects the patient experience — it impacts costs and health outcomes. However, frictionless access is easier said than done. Patient lead times to appointments are long, meaning patients don’t get the immediate care they need, and no-show rates are high. These factors create gaps in care and can drive up healthcare costs. Providers need to “meet” patients where they search for care as well as assist and guide patients along their journey. With intelligent provider-matching and scheduling tools such as DocASAP, providers and insurance companies alike can engage disengaged patients as well as positively move the needle on providing quality healthcare services.
Are you working on any exciting new projects now? How do you think that will help people?
DocASAP continues to build the largest network of high-quality, connected providers to help navigate patients to the optimal care provider, at the right time, in the right setting. Currently, we are looking for new ways to better support our channel relationships with the largest payors in the industry. Today, most of the industry is working to improve inbound strategies; however, DocASAP is focusing on enhancing its existing engagement tools while developing innovative outbound engagement capabilities to meet the needs of our customers.
What are your “5 Things I Wish Someone Told Me Before I Started” and why? Please share a story or example for each.
According to a study by Newsweek, the US healthcare system is ranked as the worst among high-income nations. This seems shocking. Can you share with us 3–5 reasons why you think the US is ranked so poorly?
You are a “healthcare insider.” If you had the power to make a change, can you share 5 changes that need to be made to improve the overall US healthcare system? Please share a story or example for each.
What specific steps would need to be taken to implement your ideas? What can individuals, corporations, communities, and leaders do to help?
What are your favorite books, podcasts, or resources that inspire you to be a better healthcare leader? Can you explain why you like them?
I enjoy books that provide perspectives on where we are headed as a people, culture and society. Additionally, I enjoy books on human psychology as well as books that shine light on the next frontier of innovation. Some of my favorite books include, “Homo Deus” by Yuval Noah Harari, “Being Mortal” by Atul Gawande and “The Undoing Project” by Michael Lewis.
How can our readers follow you on social media?