By Cambria Davies
Just like in the world of sales, the follow up advice out there can be a little conflicting. You don’t want to annoy the interviewer, but you also don’t want to be forgotten, right? So whether you’re applying for a job or following up with a prospect, it can be a little confusing on whether or not you should follow up.
Regardless of what advice you read, it’s proven that a follow up is important. According to a recent Accountemps survey, 24% of HR managers receive follow-up emails after interviewing candidates, but 80% of hiring managers find these thank-you notes helpful when reviewing candidates.
When interviewing at HubSpot, I sent a thank-you email that impressed my interviewers so much they hired me within seven days. Apparently that’s 20 days faster than their average turnaround.
Here is the step-by-step process you can follow of exactly what I did:
If you search “Follow up email after interview” in Google, you’ll come across incredibly boring email templates, such as this one:
Thank you so much for taking the time to interview me yesterday. It was such a pleasure to learn more about the team and position, and I’m very excited about the opportunity to explore a career with your company.
I look forward to hearing back from you about the next steps, and please let me know if I can provide any additional information.
So, what’s wrong with it?
If I sent this as my follow-up thank you email, I might as well not have sent one at all. I needed to prove that I deserved the job. That I was the person this team needed.
Here is the word-for-word email I sent my future hiring manager:
Thank you again for talking with me Tuesday night, I really appreciate the advice and all your help. It was great to learn more about the Sidekick team and your experience at HubSpot.
Working with such a scrappy, fast-paced team within a company I truly admire would be an incredible learning experience, and I would love the opportunity to prove I’m a great fit for the role.
Attached is a how-to slide deck on SEO that I created for our [Client name] at 451 Marketing. I’ve also attached my resume and a one-pager to illustrate why I want to work for HubSpot and how I align with the culture.
Below are highlights of publications I’ve contributed to:
Finally, below is a link to my website where you can see more of my publications and projects. I’ve also included a link to a program I initiated at Boston University this year called the “Thanksgiving Homestay Program.”
Hope you’re staying warm and surviving Juno. I look forward to hearing back from you!
I knew I wanted my post-interview follow up email to convey these elements:
Smart people want to hire people who hustle. So I determined how to stand out from hundreds of other applicants.
I demonstrated I wasn’t just qualified for the position, but I was qualified for the culture. A few years ago, HubSpot published a SlideShare on their “Culture Code.“
I used that code to illustrate (literally) how my own personality matches HubSpot’s culture:
A few hours after sending this email, I saw (using HubSpot Sales) Anum opened my emails and clicked my links.
I had two more interviews scheduled the following week. I was hired that Thursday evening.
Anum later told me the importance of this extra step in the hiring decision …
Your personal culture code was a major contributor in deciding to move you along our interview funnel. Not only was its content reflective of how your values tied to our company’s values, the act of making it showed hustle and that you understood the importance we place on culture at HubSpot.
And now I’m writing this from my desk at HubSpot, sitting directly across from Anum.
All because of a unique thank you email.
It’s amazing how putting in a few extra minutes of thought and creativity can get you exactly where you want to go.
Originally published at blog.hubspot.com.