In 2021, more than 1.6 billion websites were online, 300 million domain names were registered and 2 million blogs were published every day. It seems obvious that the simple fact of creating a website is not enough for it to be visible and to attract its readers.
Especially since the Internet is constantly evolving: every year search engines and social networks update their algorithms, new technologies appear and marketing techniques are refined.
Despite the increased competition and the ability to adapt those digital demands, the internet still represents an opportunity to stand out and develop a commercial activity, but before even thinking about your digital strategy, it is important to prepare your website so that it can accommodate it, that’s where website design comes in.
If you are planning to launch a showcase or e-commerce website, you will discover in this guide how to organize the web design of your website.
What is website design?
Website design refers to all the phases of designing a website and its interface. It allows setting up the complete architecture of the site, its tree structure and the organization of the pages, without forgetting the navigation. Website design is therefore a complete discipline which requires varied skills in programming, design and user experience.
The importance of web design for a brand
To be efficient both technically and in marketing, a website must have a web design worked out in every detail.
For the user, web design will build trust and have a very strong influence on their satisfaction and behavior: this is the user experience (or UX Design), a set of emotions that the Internet user will feel in browsing a website.
It is important to bring out positive emotions, because emotions dictate the behavior and all the decisions of the Internet user. This is an achievable stake only if the expectations and psychology of the Internet user are taken into account.
But the user experience also helps to optimize the technical performance of a website, which has a strong influence on its positioning in search engines.
However, an already existing website can be migrated to a new CMS for reasons of practicality and technicality.
The choice of CMS should not be taken lightly: it should correspond to the future activity of the website (if it is a showcase site or an e-commerce store), the budget and the skill level of the people who will manage it on a daily basis.