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Teachers from elementary school and up NEED to learn how to encourage girls and equalize the playing field” With Tami Wloch

Teachers from elementary school and up NEED to learn how to encourage girls and equalize the playing field. I get that a lot of the problem around sixth grade and up is because girls are now aware of boys and want to gain their favor. We must find a way to let boys and girls […]

Teachers from elementary school and up NEED to learn how to encourage girls and equalize the playing field. I get that a lot of the problem around sixth grade and up is because girls are now aware of boys and want to gain their favor. We must find a way to let boys and girls know they can be whatever they want — programmers, engineers, nurses, hair stylists, whatever. Men and women should be encouraged to follow a path for what they are simply good at and not worry about the stereotypes.


Ihad the pleasure to interview Tami Wloch. Tami is a Director of Social and Digital Marketing at Strategic & Creative Marketing, Inc. Tami’s career includes 20 years of corporate sales and marketing experience in retail, tourism, and telecommunications, plus entrepreneurial experience gained by starting and managing multiple retail businesses. Tami is highly skilled in Paid Social Ad Campaigns and runs customer campaigns that can obtain 50,000+ views in a month and have engagement rates 200%+ higher than average. Due to her successful ad campaigns, Tami serves on multiple Facebook Advisory Panels to analyze features and provide feedback to Facebook Corporate, and A LinkedIn Advisory Panel providing feedback for many tools used by LinkedIn. Tami teaches classes in Social Media to help business owners understand the complex world of gaining customers through Social Platforms through hands-on techniques they can implement for immediate results. In addition, she is certified in both SEO and Google Analytics.


Thank you so much for doing this with us! Can you share with us the ‘backstory” of how you decided to pursue this career path?

I’ve always loved working with computers and electronics. My major in college was computer science and math but I had to change it when I realized that all the teaching assistants spoke very broken English — I am an auditory learner for sure. When I began working at my first job, the computers were still using DOS and I helped get some of the programming done. My actual job at the company was to head up the Service Department so I learned how to program hotel telephone systems remotely. It was an ongoing problem that the hotel owners would call and be transferred to me and say “No, I need to speak to someone who is technical” which I would then reply “I AM the technical person.” At the time, many people would literally ASK to speak to a man. Glad this is no longer the case.

As time went on and this company was sold, I started learning much more about marketing and how it could be implemented digitally. I had many marketing classes in college but had not yet used them at a job. I was delighted to start designing websites even before there were fancy templates you could just “plug and play.” I started doing email marketing when people only got a few emails a week. I learned quickly that the industry changes FAST and you have to keep learning to stay ahead of the curve.

What lessons can others learn from your story?

I think many women who were in technical fields, as I was, so long ago made strides for the women now interested in going into technical fields. At least, I hope this is the case. Now, it is not unusual for women to be engineers, programmers, or coders.

Can you tell our readers about the most interesting projects you are working on now?

I love working with the AI program we use to run paid social media ads. It used to be that A/B testing was the regular way to see which people, graphics, or headlines would work best. This was causing customers to spend a lot of money just to see what would work and then have to pour more money into the “best” one. Now, with the power of AI, we can set the parameters for the program (age, income, interests, jobs, etc.) and let the AI take over. What happens next is the program “shows” the ad to those who it thinks would be the best audience but then starts to isolate just those who are completing the goal (clicking to the website or watching the video or signing up for an event, etc.). Then, we can have the program clone that audience and the cloning match will be exceptional, maybe 60% of the same characteristics of those who are know “engagers.” This results in more and more “best” customers being reached for a fraction of what this used to cost and in much less time.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Absolutely! There are two people who come to mind. The first was the owner of the tech company I worked for right out of college. He was an amazing teacher and taught me to negotiate contracts, hire the best employees, deal with problems, and more. I clearly remember negotiating a deal with a large US company and went to excitedly present the results to him and he told me “No, this isn’t good for us. Go back and re-negotiate.” I was mortified but humbly went back to the table and it taught me to take some time to consider all aspects of a business before jumping in. He was a great teacher and I was able to move on to negotiating million dollar deals with confidence.

The second person is Susan MacNicol, the owner of Strategic & Creative Marketing, Inc. We are very compatible in our work relationship because our strong abilities compliment each other. She, however, is much better at responding to large company executives, both through phone calls and written correspondence. I am often impressed by her ability to explain things clearly to a customer in a very professional manner. I learn new things from her each week!

What are the 5 things that most excite you about the AI industry? Why?

1. Cost effectiveness — We can get better results now quicker and with less money.

2. The ability to customize data for clients — We can now create custom audiences and reports for each individual client.

3. Sharing of data — Much of the data is now easier to understand so I can bring new people onto my team and get them up to starting speed in a reasonable amount of time. We can share what we create with the whole team very easily so changes and or revisions are instantly accomplished.

4. The number of women now in the industry — We now can choose the best consultant and that person could be either a man or a woman.

5. The ability to reach the whole internet platform at once — Previously, you could only run a campaign to reach Facebook OR Instagram OR a particular online site (like the Wall Street Journal, or Oprah. com or Channel 7 news, etc.). Now, AI simply finds the best customer whenever they are online, wherever they are online.

What are the 5 things that concern you about the AI industry? Why?

1. Privacy — There is a fine line between gathering useful data and gathering intrusive data.

2. The necessity to run paid campaigns to reach customers — Because companies want you to pay to reach people, organic posting is not very effective anymore.

3. Our ads being seen by the wrong audience — Although the AI programs do a very good job of limiting where ads are shown such as avoiding controversial sites or inappropriate sites, for example, they could make a mistake and show an ad of ours to an audience we prefer not to be viewing them.

4. Cost — Although the costs have dropped significantly, the small number of companies who offer good AI also means they have control over the costs as well.

5. Children reaching the “wrong” sites — AI makes access extremely easy and I worry that kids will be able to access information they absolutely should not be seeing.

As you know, there is an ongoing debate between prominent scientists, (personified as a debate between Elon Musk and Mark Zuckerberg,) about whether advanced AI has the future potential to pose a danger to humanity. What is your position about this?

I do have concerns about the “machine learning” but I don’t believe it will get to the point of machines taking over the world (sorry, Terminator). At this point I think there are stopgaps in place so there is a limit to what the programs will do. However, I do think it could become a difficult task and just hope that those writing the code are smart and ethical enough to make sure things don’t get out of control.

What can be done to prevent such concerns from materializing? And what can be done to assure the public that there is nothing to be concerned about?

I am fairly technical but honestly not technical enough to know what stopgaps are being programmed and where the weaknesses lie.

How have you used your success to bring goodness to the world? Can you share a story?

I was involved for many years with a nonprofit that held a large ball each year to raise money. When I joined the board, very little was being done with social media to promote the event. My first year I ran a few ads and went live from the event and the turnout was much higher. I continued to help promote the event each year and the last year they raised double what they had collected four years before. Of course, I was NOT the only reason for this but I like to think I helped.

Also, I just returned from a trip to Fiji and learned that those who reside in the islands there are very poor. I connected with someone who lives there via Facebook and I’m starting to brainstorm how I can help one of the schools that we visited when there.

As you know, there are not that many women in your industry. Can you share 3 things that you would you advise to other women in the AI space to thrive?

1. Be confident! I hate that studies show that girls and boys are equally confident about science and math up until about sixth grade. Then, girls somehow “learn” that they shouldn’t be as good as the boys (and certainly not better!) What I say to girls is: “You ARE just as good.” We need to stress this even more.

2. Find another girl to mentor — I give training classes all the time to my staff and businesswomen to show them how easy it is to learn and that, yes, they can be technical.

3. It’s time for grown women to start learning tech — It’s really not cute when women say something like “Oh, I can’t do that, I’m not technical.” It is easy to learn; you have to find your way to learn whether that is in person, online, or in a book. You don’t have to know how to program a computer but you should know how to turn on your out-of-office notice 🙂

Can you advise what is needed to engage more women into the AI industry?

Teachers from elementary school and up NEED to learn how to encourage girls and equalize the playing field. I get that a lot of the problem around sixth grade and up is because girls are now aware of boys and want to gain their favor. We must find a way to let boys and girls know they can be whatever they want — programmers, engineers, nurses, hair stylists, whatever. Men and women should be encouraged to follow a path for what they are simply good at and not worry about the stereotypes.

What is your favorite “Life Lesson Quote”? Can you share a story of how that had relevance to your own life?

I like this quote: “See One, Do One, Teach One.” I know this is typically for med students but I think it really applies in life. I love seeking and learning about new tech discoveries. What most people don’t do is teach others. Some people are “stingy” with their knowledge because they want to be the only one who knows something. I think that’s crazy. A well-informed customer is my best customer because they appreciate what we do for them. I love lecturing and teaching so I can give other people who work in the business world the knowledge to use social to get more business.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

My philosophy is about simply being nice to people. It is so easy to get caught up in our lives and problems that sometimes we have a hard time looking outside ourselves to consider what others may be going through. I always try to smile at people — those who know me will testify to this — just sharing a smile and really looking at someone can do amazing things. It may be a tiny idea or silly but how wonderful would it be if everyone smiled more each day! It’s hard to be cranky when you are smiling.

How can our readers follow you on social media?

LinkedIn: Tami Wloch or https://www.linkedin.com/in/tami-wloch-a3b36914/

Twitter: Tami Wloch

Facebook: Strategic & Creative Marketing or https://www.facebook.com/SCMarketingInc/

Or of course, they can reach out to me at [email protected]

This was very inspiring. Thank you so much for joining us!

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