Not everyone is going to like you. When we first launched bath kits so many people were like “well, I don’t take baths”, and we would be like, but you don’t get it? Some people just don’t want to get on your bandwagon, and that’s fine. You don’t have to be for everyone.
As a part of my series about the women in wellness, I had the pleasure of interviewing Tara and Desiree Ciccone.
Tara and Desiree Ciccone are sisters who are self-care obsessed. Tara, a 10-year public relations professional and Desiree who works in finance, created their self-care business during COVID as a way to stay close when they were physically far apart. Searching far and wide for the best companies to work with, with an emphasis on women owned, minority owned and good for the planet brands, they created bath board baby with the goal of making self care not just kind, but necessary.
Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?
Tara: I’m a 10-year public relations and media professional, and LIM College graduate, I’ve had amazing has experience with branding, marketing, and public relations in the health and wellness space. I’m bath abd self-care obsessed and am always seeking out new and good-for-you brands to to make “me” time the best it can be. When she’s I’m not working as the director of a boutique PR firm or working on bath board baby I’m trying out a new workout, exploring my amazing city or supporting the hospitality industry with my friends. I currently live in NYC with my rescue mini poodle Mindy.
Desiree: I graduated from St. John’s with my MBA in accounting and currently work at a well-known accounting firm. I’m also a big fan of self-care and good-for-you brands and am constantly finding new and exciting products and sharing them with my family and friends. I handle the operations for bath board baby, making sure every kit comes to our customers beautiful, starting your self-care journey with us on the right foot.
Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?
Tara: The most interesting thing that’s happened to us since we started was all the love and support we’ve gotten from friends, family and strangers. People are always looking for ways to connect with themselves, and we give them tips and tricks for that. In a rush but want to turn your bathroom into a spa? Hang some eucalyptus and get a “shower steamer”, basically a bath bomb for your shower.
Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
Desiree: Not having enough lead time for things! We were so excited to share our vision with the world that we probably jumped the gun more than once. But everything worked out, so no complaints!
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
Tara: I would say each other, we’ve really been each other’s rock through this. People say don’t start a business with family, I say do! As long as you keep communications clear and concise and be honest with each other, you can really have something amazing.
Ok perfect. Now let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?
Desiree: By sharing brands that aren’t cranking out commercial, mass-produced, products, we are not only amplifying the voices of these artisans who have such a passion for the craft but ensuring that they are low waste, vegan, etc. We vet each vendor thoroughly to ensure that they match our brand ethos.
Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.
- Don’t take things to seriously — while we were creating bath board baby there were some speedbumps and all you can do is laugh. If you worry, and stress, you’re only taking away the beautiful moments in the here and now.
- Schedule “me” time — our motto at bath board baby is that “me” time isn’t just kind, it’s necessary. We don’t realize how much we’re “on” lately, we work from home and our home is work. We feel like we need to always be doing something, when you schedule some time to do nothing, you’re able to connect deeper with yourself and find out what you really need.
- Get involved — wellness isn’t always about face masks and candles, it’s about doing things that make the world better, and make you better. Donate your time to a charity, help a friend, whatever you can do to give back.
- Journal and practice gratitude — every night I have a list of points I need to hit in my journal before I can go to bed. I thank the universe for so many things; big things like my health and the health of my family, medium things like my dog, and small things like not getting angry on that business call today or being patient when waiting in line. When you consciously say THANK YOU the universe hears it, and you hear it. It’s something that I witnessed shift my life immediately.
- Mindful movement — do some movement every day. It doesn’t have to be a 6 mile run, or even a 40 minute yoga class. Take a walk around the block, do some squats on a call, anything that gets your body moving. When your stagnant (I believe) your energy gets stuck and can’t move around and make things happen! When you move around, and get a change of perspective, great things start to happen.
If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?
Tara: More acceptance of mental health days and more resources. I believe that companies, and schools, should respect when someone is just feeling mentally exhausted and provide them with sound ways to support them. When we start making our mental wellbeing is when wellness will reach the most amount of people.
What are your “5 Things I Wish Someone Told Me Before I Started” and why?
- That success isn’t instant. I knew we had a great idea and our reception was amazing, however that didn’t immediately translate into sales. Knowing and appreciating the slow climb is not inherent, it’s learned.
- Greatness happens right outside your comfort zone. We’ve wanted to start our own business for a while now, but never had the nerve to do it. If we would have started it then, think of where we could have been now?
- Communication is key. Starting a business with a family member is tricky and risky. In order to ensure that we get everything that we need to say out the way we schedule meetings, and we talk, and we’re honest. Keeping the lines of communication open is the only way for a business to flourish.
- Not everyone is going to like you. When we first launched bath kits so many people were like “well, I don’t take baths”, and we would be like, but you don’t get it? Some people just don’t want to get on your bandwagon, and that’s fine. You don’t have to be for everyone.
- Asking for help isn’t a sign of weakness, it’s a sign of strength. Sometimes you just need to reach out to someone who’s been there before, someone who can give you a different perspective even. Asking for help is courageous.
Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?
Tara: All of the above! We have such a problem in our country, and in our world, with people not believing that the environment is deteriorating and it’s all our fault. Through the reckless slaughter of animals, through fossil fuels, etc. People need to start taking the environment seriously because we seriously no longer have an environment. And then mental health, as I said earlier, is such a stigma in our society. We need to be more accepting, we need to listen more, and we need to provide the support needed to help each other. No one thinks twice about heading to the doctor for a broken limb, why are we not feeling the same about a bruised mental state?
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Thank you for these fantastic insights!