Over the years, the decision to self-manage all or most parts of my small business, has meant just that. At times, I’ve been responsible for the admin, accounts, tax, marketing, and my website.
I’m sure you have too? But, are you still?
The day to day running and delivery of my small business as a performance coach, I love to do. This includes writing, coaching and developing new opportunities for my clients.
As well, marketing is fun, especially setting up and being involved in the chatter and interaction of social media, and uploading regular blog content. The marketing I choose to outsource is the creation of case studies. Within my network, I have access to a marketing colleague who writes and deliver fabulous work. Her talent helps to make my small business brand stand out and be remarkable.
The choice to have a WordPress website is based on the ‘easy’ to manage back end/administration section. Since 2005 I have had two websites and I have self-managed both. Much of my knowledge of the WordPress platform has been self-taught, as I find the tutorials simple to follow and use.
In 2013, when I rebranded my small business, I took a brave step and built my own website. It was easy to buy a theme and learn the basics of WordPress design including meta tags, plugins and SEO etc
Being familiar with the platform, I’ve managed plugin and theme updates, without too much hassle. Surely WordPress wouldn’t pose an obstacle to my basic knowledge?
One day recently, I logged into my website to upload blog content. On the dashboard, updates for both the theme and plugins were required. As I’ve done previously, I ticked each update and pressed enter. Great. Updates completed and onto my blog.
Not that day.
The theme updates sent my website into a wild spin. There was crazy coding all over the place. How could I promote my small business to the world when all the pages read like complete gobbledegook?
Think web designer. I immediately emailed with ‘Please help I’ve broken my website’ in the subject line.
A prompt fix was delivered by my web designer, using her knowledge and expertise. My website and brand was safe in her hands – safe from the damage I had unknowingly inflicted.
Originally published at gailmgibson.com