Community//

Supporting Local Business In These Hard Times

The heart of American culture can be found in small, local businesses. While many have been forced to close their door, amidst the global pandemic, COVID-19, people have stepped up to creatively get the word out about their businesses. More handmade signs are found in corporate businesses, shops are lit up with special colors, and […]

Small business

The heart of American culture can be found in small, local businesses. While many have been forced to close their door, amidst the global pandemic, COVID-19, people have stepped up to creatively get the word out about their businesses.

More handmade signs are found in corporate businesses, shops are lit up with special colors, and have multiple pieces of 8.5 x 11″ pieces of paper, forming the word ‘OPEN’ sharing they are still in business.

At the same time, digital media has increased tenfold; ask any social media/marketing/ brand manager–they probably haven’t slept in weeks. The times are demanding more innovation on quickly sharing a message, whether the news be good, bad or constantly evolving each day.

People are collaborating across communities, and standard policies to come together to support their loved ones and friends. Likewise, over the past month, I’ve seen businesses promoting other businesses, increased project collaboration, people buying more local food and goods; these things help small business, thrive.

Some of my favorite commercials as of late, focus on real people doing the extraordinary in times like this. Whether that’s grocery shopping for an elderly neighbor, or working the frontlines of the pandemic.

It’s small acts of kindness making an impact, too. People are ordering pizza from the local neighborhood, instead of a large chain. We are finding more opportunities to stretch a dollar into making a difference at home and around our streets.

Recently, in the Midwest (specifically, Milwaukee) multiple social media platforms have emerged in support of the community ranging from funding to marketing promotion. A platform on Instagram, called ‘Support Local MKE’ focuses on promoting all kinds of small business in the community.

While things may look different in our world now there’s so many ways we can all give back to our local communities:

  1. Buy from a local photographer a gift card for a future session.
  2. Support your local hair stylist by purchasing your hair care products.
  3. Buy a meal a few times a week from a different, local restaurant.
  4. Purchase coffee at your corner ‘mom and pop’ shop.
  5. Drop kindness in the mail to your favorite local business.
  6. Share a post on social media, comment or like a post made by a person in your community.

Together, with these small acts, we can truly make an impact to do great things for the places we call home.

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Community//

What is your small business community story? How to craft your community giving story

by Jennifer Smithberger
Community//

Supporting Each Other Through Uncertain Times: Small Businesses and Their Community

by Jennifer Smithberger
Community//

Small Local Businesses Still in High Demand

by Alese Roberts

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.