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“Stop doubting yourself.” With Dr. Ely Weinschneider & Ali Grant

Stop doubting yourself. We all deal with imposter’s syndrome. I can count numerous times where I’d be in a room with someone who might be older, have more experience, a better education and I’d doubt my abilities. Your worst enemy is self doubt. During an unprecedented crisis, you’re going to need some self love and […]

Stop doubting yourself. We all deal with imposter’s syndrome. I can count numerous times where I’d be in a room with someone who might be older, have more experience, a better education and I’d doubt my abilities. Your worst enemy is self doubt. During an unprecedented crisis, you’re going to need some self love and empowerment.


As a part of my series about the the things we can do to remain hopeful and support each other during anxious times, I had the pleasure of interviewing Ali Grant.

Ali Grant launched Be Social in 2012 as one of the first agencies executing integrated influencer outreach and collaboration. Today, the communications group is headquartered in Los Angeles specializing in digital-forward campaigns for lifestyle, fashion, and beauty brands and talent. With Ali at the helm, Be Social has been named one of Inc.’s fastest growing businesses spearheading influencer campaigns.


Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

Incollege, I decided to venture into PR courses which really solidified my passion for the industry as it combined my interests in media and storytelling. From there, I started Be Social after a few stints working at traditional PR and social media agencies. I saw a need for an agency to bridge the gap between digital and traditional methods and was confident the rise of influencer marketing was going to be a very big opportunity. Luckily, it was! Today, Be Social does just that. We are one of the first agencies to provide more traditional 360 services, such as editorial and event production, but with a very large emphasis on digital influencers.

Is there a particular book that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

Radical Candor. This book completely shifted my mindset as a manager and leader. Through my time as an entrepreneur I have had many challenges with leadership as I wasn’t formally trained and it didn’t come naturally for me. I still have to work on it every single day. My key takeaway is to lead with compassion, transparency and warmth.

Ok, thank you for all that. Now let’s move to the main focus of our interview. Many people have become anxious from the dramatic jolts of the news cycle. The fears related to the coronavirus pandemic have heightened a sense of uncertainty, fear, and loneliness. From your perspective can you help our readers to see the “Light at the End of the Tunnel”? Can you share your “5 Reasons To Be Hopeful During this Corona Crisis”? If you can, please share a story or example for each.

  1. Social distancing has made us more socially connected: We are seeing social media keep everyone connected while remaining apart. Influencers have found ways to connect with their audience and make a positive impact during this trying time. For example, one of the talent clients we manage, @rrayyme, has been hosting free virtual IG live workout classes for her followers at 9am daily, and each day thousands of her followers tune in as they workout together, but apart. Others have rallied behind non-profits, started to share feel good messaging and share information/resources.
  2. People are coming together to do good: While this time has been incredibly challenging, we’ve seen so many working to make a difference. From sharing charity initiatives on social channels to brands making charitable contributions, there has been an overall lift in focusing on giving back, generosity and community-mindedness.
  3. Innovation: Most of us have had to be creative and think outside of the box when it comes to business during this unprecedented time. As a digital communications agency, we’ve had to really shift our strategies. In-person activations, events, and pop ups have been postponed, but we’ve been finding ways to make up for this via digital interaction/engagement. Seeing the creativity and ingenuity that businesses are implementing has been inspiring.
  4. Time for reflection: We’ve all had a lot of time to think. It seems like the things that are actually important are coming to light. Life will be different after this, but I think from a positive standpoint, we will all gain a new sense of compassion, appreciation and connectivity. I’m hopeful we’ll come out of this even stronger than we were when it started.
  5. Picking up something new: With added downtime and a slower pace of life, I’ve started picking up on new skills. I’ve taken some interest in attempting to cook and I’ve seen friends get into music, dancing, art and photography.

From your experience or research what are five steps that each of us can take to effectively offer support to those around us who are feeling anxious? Can you explain?

  1. Lead with Compassion: Now is an incredibly challenging time for everyone, both from a personal and a career perspective. Lead with compassion and empathy in your conversations, we’re all going through this together.
  2. Be Transparent: Don’t be afraid to share what you are feeling and thinking. Open communication is key.
  3. Listen: I’ve told my team that I’m available to lend an ear whenever they need, personally or professionally. They all have my cell and call me to chat through their concerns.
  4. Offer Guidance: If somebody comes to you for guidance, they clearly value your expertise. Be generous with your time and offer support to those that need it.
  5. Check In: If you know a coworker, friend, or family member is going through a hard time, be proactive and check in with them. This time of social distancing can be really isolating, so now is the time more than ever to reach out to those that are struggling.

What are the best resources you would suggest to a person who is feeling anxious?

When I’m feeling anxious, I always turn to movement to take my mind off of things. A 20 minute run does wonders for my anxiety and really helps me clear my mind.

Can you please give us your favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life?

Stop doubting yourself. We all deal with imposter’s syndrome. I can count numerous times where I’d be in a room with someone who might be older, have more experience, a better education and I’d doubt my abilities. Your worst enemy is self doubt. During an unprecedented crisis, you’re going to need some self love and empowerment.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

We’re partnered with Freedom & Fashion, a charity dedicated to supporting women and youth overcoming domestic violence, sex trafficking and other injustices. They have seen an increased need for support during this time, as home isn’t always the safest place for domestic abuse victims. We’re encouraging people to support via monetary donations, or to donate clothing and products (beauty products, hygiene, self care, wellness) to send to domestic abuse victims to use during this time. The address is copied below — anything helps!

Freedom and Fashion

147 N. Holliston ave. unit A

Pasadena, CA 91106

What is the best way our readers can follow you online?

@aligrant

@besocialgroup

Thank you for these fantastic insights. We wish you only continued success in your great work!

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