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Sports Stars Making a Social Impact: WBFF Pro Eve Dawes on how she is using her platform to help in the fight against cancer, With Edward Sylvan

I love the idea of every company having a volunteer program and a giving back program. Encouraging employees to do a certain amount of volunteer hours not only helps the community but helps with team building, personal fulfillment, and being more present in the community. Having a business model that gives back can help with […]


I love the idea of every company having a volunteer program and a giving back program. Encouraging employees to do a certain amount of volunteer hours not only helps the community but helps with team building, personal fulfillment, and being more present in the community. Having a business model that gives back can help with a wide range of issues, it provides that extra motivation for a business to mean more than just personal gains.


As a part of my series about sports stars who are making a social impact, I had the pleasure of interviewing Eve Dawes. Eve is a graduate of the London Studio Center, she toured internationally as a professional dancer before becoming a fitness professional, WBFF Pro Diva competing at the World finals, SAG-AFTRA actress, Mrs. Nevada United States 2017, and founder of Fitness by Eve and Dawes Custom Cosmetics; an all-natural, cruelty-free line.


Thank you so much for joining us! Can you share with us the “backstory” that led you to this career path?

To some people it might seem random branching from performing and fitness to cosmetics but to me it all makes perfect sense and that all roads have led me here and prepared me for this. I’ve focused on having a holistic approach to a healthy and fit lifestyle for over 15 years, helping others feel and look good from the inside out, which led me to expand in many directions. I’ve always acknowledged the benefits of eating organic, unprocessed produce, and using chemical free products.

From my art background, to photography, business management, working in social media, and understanding what’s missing and what we want as consumers in makeup, I was inspired to create Dawes Custom Cosmetics.

I didn’t want to be just another makeup company. Through listening to others, I realized that I was not alone in wanting affordable luxury VIP experiences that make people feel special. I have kept this in mind whilst ensuring that I develop a conscientious company that’s kind to the body, animals, and environment. We use minimal package to reduce carbon footprint and waste, and only source cruelty-free ingredients, many of these are organic and vegan.

After my reign ended as Mrs. Nevada I wanted to continue to be able to be philanthropic which is why I created Dawes Cosmetics for A Cause which gives 20% back to the charities we are present at or create exclusive collections for them.

Can you share the funniest or most interesting story that occurred to you in the course of your career?

I’d perceived my market as being predominantly women but men started asking for my products within a month of launching. They wanted all-natural lip balms and love the custom aspect of being able to choose their scent and flavor to make it unique to them, as well as being in sleek, lux, black packaging,

What would you advise to a young person who wants to emulate your success?

Find out what people want, not what you want to give them and create a company with lots of unique selling points that sets you apart. Ours is the experience we provide them with, the individual attention and customization, and the quality of the all-natural, cruelty-free ingredients.

Be open to ideas and have the ability to make changes quickly. One of the most important skills you can have in business is the ability to trouble shoot. You can’t let roadblocks stop you and forget the word ‘can’t’, you have to find solutions and have a creative brain.

Is there a person that made a profound impact on your life? Can you share a story?

Kendra Scott inspired the philanthropy side of my business model. I admire how much her company gives back to the community and attended my first one of her events before even seeing the products because I wanted to support that charity. It was the fact that I could combine buying her beautiful jewelry with supporting a good cause that raised my awareness that I could follow this example in business.

How have you used your success to bring goodness to the world? Can you share with us the meaningful or exciting causes you are working on right now?

I was always seeking ways to make others feel special, and to combat the obesity epidemic and chronic diseases through personal training, coaching, and founding fitnessbyeve.com. However, my involvement in the community and philanthropic endeavors really started when my husband and I moved to Las Vegas, 5years ago.

At the end of last year, I was invited to be a part of the American Cancer Society’s ‘Power In Purple’ campaign; a group of influential women in Nevada who are committed to raising funds and awareness for the American Cancer Society. I felt compelled to help and collaborate with other powerful, inspiring women in our community. Power in Purple runs from January through April and Dawes Custom Cosmetics For A Cause has committed to donating 20% of proceeds from the limited edition ‘Power in Purple’ collection, created exclusively for the cause, to the campaign. The line includes lipstick, glosses, eyeshadows, nail polish, lip and eyeliners in gorgeous orchid and deep plum shades with raspberry vanilla and chocolate cherry essential oils. People can feel good about shopping, knowing they’re helping the charity while getting something nice for themselves. It’s fulfilling to have the opportunity to be able to do this.

What methods are you using to most effectively share your cause with the world?

Articles like these are great for raising awareness and creating an understanding of what we’re trying to accomplish. It’s much more effective to work together to fight cancer, or support any charity, than to try to do it alone. I also use Dawes Custom Cosmetics website to promote the causes I support via the charity collections and blog section. The most effective is via word of mouth and building relationships which is why you’ll frequently see me out at charity events or supporting friends launches and events.

Can you share with us the story behind why you chose to take up this particular cause?

I was asked by several ladies and close friends to take part in the campaign and attended the American Cancer Society’s ‘Lunch and Learn’ to understand the campaign and what I was committing to! Hearing so many of the ladies personal accounts of how they’ve been affected by cancer; whether the loss of a family member, friend, or fighting it themselves moved me into action.

What are your “3 things I wish someone told me when I first started and why”. Please share a story or example for each.

To work out your profit margins in advance so you know exactly what percentages you’re working with. For me it’s important so that I know exactly what I’m able to offer charities, discounts, and wholesale and still be profitable.

I have been self-employed for most of my career since graduating from college. I am fortunate to be surrounded by helpful friends and contacts who share their knowledge and resources to help me succeed in business. My husband and I have been in business: Sorority Specialties, for a long time, so that experience has been useful whilst developing Dawes Custom Cosmetics company. As I have only recently started out in the cosmetic industry, it is too early to be able to answer this question fully. Why not ask me in a year or so time!

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I love the idea of every company having a volunteer program and a giving back program. Encouraging employees to do a certain amount of volunteer hours not only helps the community but helps with team building, personal fulfillment, and being more present in the community. Having a business model that gives back can help with a wide range of issues, it provides that extra motivation for a business to mean more than just personal gains.

Can you please give us your favorite “Life Lesson Quote”? Can you explain how that was relevant in your life?

Todays’ greatest labor is tomorrows greatest time saving device.” Eve Dawes. I never put off what can be done now for another time because as much as we schedule and plan, something always comes up such a your computer crashing, a nail in your tire, illness, etc. so it’s important to stay not just on top of, but ahead of things.

Some of the biggest names in Business, VC funding, Politics, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

Oprah Winfrey. I’m currently listening to her podcast ‘Super Soul Conversations’. As one of the most influential and successful business women in the world she has also made the time to be philanthropic, spiritual, more connected to the World, look for life’s purpose and something more than monetary success. I can’t imagine a better mentor.

Thank you so much for these amazing insights. This was so inspiring


About the Author:

Edward Sylvan is the CEO and Founder of Sycamore Entertainment Group Inc., a publicly traded film and television marketing and distribution company with offices in United States Canada and Asia. Edward is focused on helping independent films find their audience while at the same time assisting high net worth individuals and private equity funds access to alternative risk mitigated film investments. As the owner and operator of Lawndale 10 multiplex cinema in Chicago, Sycamore Entertainment is uniquely positioned in the independent film distribution space by providing films unencumbered theatrical screenings which leads to broader awareness and enhanced digital pick up. Edward is often quoted and featured in the television and news media such as the New York Times, CBS News, and Fox Business Television. Edward is also a keynote speaker on the Alternative Investment conference circuit. Prior to founding Sycamore Entertainment, Edward worked as an investment advisor and trader for leading investment houses Scotia McLeod Inc. and TD Waterhouse.

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