Facebook Stories are short videos or photo collections that are viewable for only 24 hours after release. Stories were first created and popularized by SnapChat but they stagnated and other social media platforms such as Facebook and Instagram hijacked the opportunity to spearhead growth. Facebook picked the Stories in 2017 and its user base grew to 150 million users by early 2019.
The Stories feature utilizes the Facebook app camera to help users access multiple filters and add visuals, images, and geo-tags to their content. Unlike the SnapChat Stories, the Facebook Stories features key improvements such as masks from Hollywood Studios and a messenger that allows users to send short videos or images to friends.
When you create Facebook Stories, they appear on top of the News Feeds of the people you share with. However, you will have to first create the stories for video marketing using the following steps.
First, you need to access the phone camera by simply tapping it. Then, go ahead and record a video, capture images and use the filters to embellish the content. You can also use the images from the phone gallery.
Once the story is ready, go ahead and share it by selecting “Your Story” at the center of the screen. After sharing the video stories, it will only be available for 24 hours before disappearing.
As more companies move to take advantage of Facebook Stories, you cannot be left behind. That said, there are important considerations that you need to factor.
While it is true that Facebook Stories are attracting a lot of interest, the fact that they are new makes it relatively hard for individuals and businesses to use. This, however, should not be difficult. Once you generate content with the target client in mind, it is only a matter of ensuring it is pushed through to the right people, sit back and enjoy the results. Here are some specific ideas that work with Facebook Stories.
Facebook Stories have created a new way for marketers to promote user-generated content. It is helping to provide content creators with an opportunity to reach selected friends either for direct marketing or working with brand advocates.