As an emerging technology, Virtual Reality has started penetrating across various industry sectors worldwide. Though this futuristic technology has created a lot of hype, it could not deliver the outcome until recently. Yes, today we can point out many benefits of this technology thanks to its advancement as an enterprise-friendly approach. The mobile app development services have adopted this concept, and soon, we will have the VR-based apps as globally, many entrepreneurs are ready to invest in it.
But then, as the concept is still in the development phase, it is necessary to think about a long-term strategy before investing in VR.
Here we give six necessary aspects to consider before going for a virtual reality app for your business.
1. Understand the market
A report of Grand View Research has predicted that the VR market size will be worth $48.5B by 2025 across the world. If you find it a bit optimistic, then there is no denial of the fact that VR market is expected to range between $7.5B and $22.5B by 2025. Both these predictions point out to the fact that the VR technology is all set to grow exponentially over the years.
In such a scenario, your investment and efforts in developing a customized VR app do not go in vain. Therefore, it is always better to understand the market or audience you want to target with a VR-based business app. By understanding the audience and their requirements well, you can come up with more efficient and engaging VR mobile app for your business.
2. Identify risks
Let’s face it. Virtual reality’s hardware and software costs are fairly high as compared to traditional mobile app development cost. If you want to integrate the VR-based app at your workplace, you need to provide the necessary devices to the employees. It can further increase your budget.
These days, the software giants like Microsoft, Facebook, and Google are investing a huge chunk on the development of this technology. All these companies have a ready roadmap for exploiting the VR technology. They are working on both software and hardware development. As compared to these robust VR software and hardware solutions, your business mobile app can remain a soft target for the hackers.
If you fail to identify the risks associated with such an app, you can end up in a messy situation. Also, you need to maintain the subtle balance between cost-effectiveness and availability of devices for embracing the VR concept.
You can consult the mobile application development company that offers high-end VR applications to know more about associated risks and their remedy.
3. Select the segment
The VR technology offers a plethora of opportunity to invest. However, if we concentrate on mobile app development domain, then also we have two obvious choices: Android and iOS. Now, as per your target audience and business model, you need to consider either or both these platforms.
Whatever platform is selected, you need to keep your app either free or with in-app purchase. It is because you cannot simply transfer the burden of business mobile app development to the users. Even if you want to develop an app for the niche and affluent audience, just stay away from taking a moderate to high amount from the users.
The business model also plays a significant role in developing a segment. For example, if you want to develop a VR-based game, then the Android platform is preferable as it has the highest market share. On the other hand, if you want to target an affluent audience in the USA or Europe, it is better to come up with an app that can seamlessly run on the iOS platform.
4. Consider other charges
VR and AR technologies have immense potential and they can give immersive experience. But then, it is necessary to spend bucks in the following to leverage the benefits of VR technology:
When you opt for a mobile app development solutions based on Virtual Reality, you need to check whether every device and software work properly. There, the additional charges for keeping the VR-based app up and running can be increased significantly.
Companies like Intel, Sony, etc. are making VR headsets, and you need to spend a sizeable amount to either build or customize these headsets. In brief, if an excellent VR experience is all you need to offer, you need to keep some money aside.
5. Hidden benefits of VR investment
You may think that we have focused on expenses only on this blog. But, it is not true as we are going to explain some hidden benefits of investment made in VR-based mobile app development.
VR apps can provide engaging and immersive experience, and help you retain the users for a long time
It is possible to arrange a training session with a lifelike experience for your remote employees anytime
VR-based apps focus more on the user experience and help you show the customer-centric approach
In a nutshell, the revolutionary VR technology is capable to unleash the potential of your business providing you give it some time.
6. Long-term investment
As we mentioned above, you cannot expect to get all the benefits of VR technology overnight. Mark Zuckerberg, the founder and CEO at Facebook, has rightly said that VR could take at least five to ten years time to truly take off. Investing in the VR is thus a forward-looking plan that offers a higher RoI after a long term.
Enterprise-grade mobile app development solutions with VR integration will be tomorrow’s need of the hour. It is better to integrate it into your business today to stay ahead of the curve.
Finally, it’s your business or enterprise, and you know the most about it. The revolutionary VR technology can open the doors of new opportunities for your business, but it requires a lot of bucks. Therefore, you need to think of a long-term strategy for implementing the VR concept for your business. If you will create a strategy today, you will certainly reap the benefits tomorrow.
At Solution Analysts, we integrate the advancements of futuristic technologies like AR, VR, IoT, and AI to provide the next-gen mobile app development solutions to the corporate clients. You can hire mobile app developers to get the cost-effective VR app solutions with desired features and flawless functionality.