Simplify your routine, because a complex approach to health and wellness can become mundane, overwhelming, and undoable. Instead, keep your personal wellbeing on track by finding daily rituals that make you feel beautiful, connected, and inspired.
Sierra Goldstein is founder of H2a Botanicals, a Fort Collins line of holistic skincare, bath and beauty products, beauty teas, and tinctures. Over the years, Sierra evolved from formulating products in her home kitchen to becoming a holistic beauty formulator on a mission to inspire beauty in others from the inside out. Sierra has certifications in herbalism and yoga, and founded H2a in her early twenties to bring the wisdom of ancient traditions to the 21st century woman.
Thank you so much for doing this with us! Our readers would love to “get to know you” better. Can you share your “backstory” with us?
Iwas born and raised in Colorado, and have always had the spirit of a true native. From a young age, I had a deep yearning for a life full of adventure and was never one to live “inside the box”. I gravitated towards health, herbs, and nature’s beauty, which led me to become a certified Yoga Instructor at the age of 13 to further understand the integration of health with the mind, body, and spirit. When I was 14, I had the opportunity to travel to over 20 countries, which opened my eyes to the western world’s need for change in health and skincare practices. After I returned home, I received a Make Your Own Beauty Balm Kit for Christmas, and began experimenting with the creation of self-care products. This and my immersion in other cultures’ health practices inspired my decision to drop out of high school and pursue my passion for botanicals. Immediately, I began formulating products in my home kitchen, creating an array of cleansers, masks, scrubs, facial oils, and more with any organic ingredients that I could get my hands on.
Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?
SG: As a young female entrepreneur who does not come from a wealthy background, I have come across of a lot of individuals who think that what I am trying to do is impossible. In the early stages of development for H2a Botanicals, my business coach asked me to share my business concerns. When she asked, “Do you have a plan B?” the student in me immediately began searching for an appropriate and smart answer, but the truth was, I could not imagine myself doing anything else. So, I told her, “No.” She then responded with, “Good. If you have a plan B, you should just go do that.” This was a pivotal moment for me, as I realized that it is a blessing to be so emotionally and energetically invested in something.
Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
SG: In the beginning, the biggest mistake that I made was thinking that I could do this all on my own. I found it very difficult to share the work, especially to reach out to ask for help, because I was so passionate and wanted others to think that I knew what I was doing. The lesson I learned (and am still learning), is that reaching out to ask for help, partnering with others, and admitting your own faults does not make you weak. In fact, it makes you stronger, and transforms your organization into something truly magical.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
SG: I am eternally grateful to my parents. When I came home at 14 years old to tell them that I wanted to quit high school to pursue a career in natural health and beauty, most parents probably would have had an intense reaction. Instead, they stood by my side, weathered every storm, and showed me more love than I ever thought imaginable.
Any time I have felt discouraged, like I was on the wrong path, or completely overwhelmed, I knew that I could go to my parents, and together, we would figure it out. They gave me space to grow, learn, and fail. They were never there to take the lead or say that they knew better, but were always a source of support, offering me a hand to stand back up if I fell down. I would not be where or who I am today without them.
Ok perfect. Now let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?
SG: The toxicity in most generic skincare brands is linked to an overwhelming amount of cancer, mental health issues, and long-lasting health effects. We have control over what we put on our bodies, and providing people with authentic, clean, and environmentally-friendly products improves the health of individuals, and therefore the planet.
More importantly, H2a Botanicals focuses on the ritual of self-care and using skincare as a tool to do so. Teaching people how to take care of themselves by providing love and support for their unique wellness journey and incorporating energetic healing modalities creates a safe space for each person to begin their own journey towards a healthy mind, body, and spirit. This enables them to live their purest lives and impact the world around them in unimaginable ways.
Can you share your top three “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.
- Prioritize your mental health, no matter what that means to you. Go to a yoga class, budget for therapy, take 20 minutes a day to sit alone with your thoughts. If you don’t take care of yourself, nobody else will.
- Simplify your routine, because a complex approach to health and wellness can become mundane, overwhelming, and undoable. Instead, keep your personal wellbeing on track by finding daily rituals that make you feel beautiful, connected, and inspired.
- Create a daily ritual. Whether it starts with skincare, meditation, or a simple mindfulness practice, having something that you do for your wellness each day can transform the way you interact with the world around you, decrease stress, and open your heart.
If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?
SG: I would start a movement for wellness education. Our society has become sick because of how far we’ve fallen from ancient healing modalities and ways to embody wellness. Allowing people access to an education in mind, body, and spirit health is a necessity, not a luxury. If people were to learn how to truly take care of themselves, it would create a huge positive impact.
What are your “5 Things I Wish Someone Told Me Before I Started” and why?
SG: 1. It will be the hardest thing you do, and it will also be the most rewarding. So often the idea of starting a business is made to sound glamorous, but it is most definitely not. It requires baring your heart and soul on a daily basis, learning the hard lessons, and coming out of it with new perspectives and ideas. Starting a business is the most challenging yet most uplifting thing I have ever done.
2. You are going to need help, and a lot of it. So many entrepreneur stories start and end with one person, but that is not the case. In reality, it takes a team of incredibly driven, smart, and authentic individuals to propel you and your company forward.
3. You’ll likely go into debt, so make it smart debt. Starting a business is a financial challenge, and it is highly likely that you will accumulate debt and need to secure funding. The best financial advice that I received was to spend money on the things that have the potential to bring you revenue by increasing the value of you and your organization.
4. It is scary, and not everyone will be on your side. Sharing your company with the world, especially if it stems from your passions, is scary and makes you feel very vulnerable. Not everyone is going to understand why you are going into business, and they do not have to. As long as you know why, nothing else matters.
5. You’ll have to work extra hard to prioritize your own health and wellbeing. It is so easy to get lost in the tasks of things that need to happen on a daily basis, and one of the first things I lost was my own daily wellness ritual. But taking care of yourself means that you can take better care of others and your business.
Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?
SG: I am a huge advocate for mental health. As someone who grew up experiencing depression and anxiety, I know how important it is to discuss this issue with one another. I want everyone to know and understand mental health, so that our society can provide the proper resources and space to heal.
What is the best way our readers can follow you on social media?
SG: I can be found on Instagram, Facebook, and my website.
Facebook: H2a Botanicals