Community//

Simon Crowe, the CEO of Custom Offroad Bash Plates, Spills the Beans: Revealing his secret of staying motivated as a start-up company

Simon Crowe is the owner and founder of Offroad Bash Plates that provides Australia with a range of premium quality affordable car accessories manufactured in the country. When he started this business, it was really difficult: something no one in the country had done before. Car parts were being imported from America, which could only […]

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

Simon Crowe is the owner and founder of Offroad Bash Plates that provides Australia with a range of premium quality affordable car accessories manufactured in the country. When he started this business, it was really difficult: something no one in the country had done before. Car parts were being imported from America, which could only be afforded by rich people. Crowe decided to start a business delivering premium quality car accessories to Australians at a very affordable rate to solve this problem.

Since its launch in 2011, the company has grown a lot both in terms of employees and manufacturers. The products have successfully disrupted the Australian market, dominating it with stylish slim design bush plates known to be fixed within 10 minutes. In a recent interview, Simon Crowe shared his story of ‘rags to riches’ that kept him motivated as a start-up. He also shares how committed he had to be in order to become a pioneer in starting a business no one else has.

Having a Mission Bigger than Business

When Simon decided to start a business in the car-accessory line, his goal was not to earn millions of dollars and being able to live in a fancy villa. His aim was to provide Australians with premium quality car accessories that won’t burn a hole in their pockets. Being a car enthusiast, he knew how difficult it was to get car accessories for the middle-class, who didn’t have a lot to splurge but still wanted their cars to look awesome. He catered to the needs of such people and thereby did business by serving people.

Having a definite goal of earning money won’t take you a long way in life. To gain something, you must always be ready to start giving out without expecting anything in return. Doing business must be your secondary objective, while serving customers should be your primary one.

Developing Smart Goals

It’s impossible to succeed without having goals fulfilling your purpose in the first place. When you set your goals smartly, you will be automatically motivated to work. It’ll also help you become disciplined and focused.

Developing a Routine and Sticking to it

Simon emphasizes building a strict routine and following it religiously. It inculcates habits of discipline in your life and, with discipline, comes responsibility and success. Having a lousy routine never helps, especially when you’re starting a new business. Everything needs to be done on time without any delays, so the clients are happy and you’re motivated to work.

Staying Motivated

When Simon started out, he didn’t find a lot of inspiration around himself, so he would resort to motivational videos to gain some positivity on tough days. At that time, YouTube was a treasure trove for finding motivation and positivity if you knew where to go. Even today, Simon resorts to motivational podcasts, TED Talks, YouTube videos, and encouraging articles on the web to get his regular dose of inspiration.

Talking to Yourself

Simon is a firm believer in being his own motivational guru. He takes the help of videos and podcasts, sure, but nothing can give him better motivation and advice than his own brain. He talks to himself quite often and recommends it to anyone who is starting a new business. Talking to your own self unleashes new, diverse ideas and solutions you never would’ve thought about!

Custom Offroad Bash Plates has come a long way since 2011. Their core mission is to fulfill their customer’s needs and communicate with them. They are determined to continue their research and expand their horizons to reach more customers.

    Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

    You might also like...

    Work Smarter//

    How To Handle Grief In The Office

    by Glassdoor
     Jesse Willms
    Community//

    Car Enthusiast and Online Entrepreneur, Jesse Willms, Discusses How to Run A Lucrative Business While Loving What You Do

    by Joey Claudio

    Sign up for the Thrive Global newsletter

    Will be used in accordance with our privacy policy.

    Thrive Global
    People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

    - MARCUS AURELIUS

    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.