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Shelley Golden: “Extremely challenging”

The one main thing is that I which I had greater patience to learn how to master all the tech online platforms that are needed to run and promote a business. The COVID19 pandemic has disrupted all of our lives. But sometimes disruptions can be times of opportunity. Many people’s livelihoods have been hurt by […]

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The one main thing is that I which I had greater patience to learn how to master all the tech online platforms that are needed to run and promote a business.


The COVID19 pandemic has disrupted all of our lives. But sometimes disruptions can be times of opportunity. Many people’s livelihoods have been hurt by the pandemic. But some saw this as an opportune time to take their lives in a new direction.

As a part of this series called “How I Was Able To Pivot To A New Exciting Opportunity Because Of The Pandemic”, I had the pleasure of interviewing Shelley Golden.

Shelley Golden is an International Personal Branding Image Consultant, with 20+ years of experience in 3 cities on 2 continents and is the owner of Shelley Golden Style.

As a result of COVID 19 and that more people are working from home, Shelley created The Zoom Make-Over,a 5-step process to help up-level their screen presence to create a more professional image to increase engagement and improve rapport and elevate your brand.

Her mission is to help you understand what it takes to up-level your image and attract the people you want into your life, professionally and socially, both in-person and online.


Thank you so much for doing this with us! Before we start, our readers would love to “get to know you” a bit better. Can you tell us a bit about your childhood backstory?

I’m originally from Chicago, one of two kids, and 4th generation in the Fashion and clothing business. I was always my mom’s little “fashionista”, but didn’t know it. I just wore what mom told me to… as I grew up, I understood what worked myself and found that I was drawn to how to put outfits together. I eventually studies textiles and business in college.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Rules were made to be broken”. I’m not sure why I like it, it happened to be one that I always remember from when I was a kid at camp.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

I’ve read many books written by and about women in Asia and the Middle East which has had a life-long impact on me on how women are treated in various cultures.

Let’s now shift to the main part of our discussion. Can you tell our readers about your career experience before the Pandemic began?

I have been an image consultant and fashion stylist for the past 20+ years. I was one of the first stylists to organize and present “Dress For Success” seminars and presentations to corporations and educational institutions. I am a certified Color Consultant, costume historian and have designed costumes for theater. Because of this extensive background, I understand how garments are constructed and have an eye to see exactly what is necessary for the perfect fit, giving you that “wow-you-look-amazing” look.

What did you do to pivot as a result of the Pandemic?

As a result of COVID 19, and that most people are now working from home, I created The Zoom Make-Over. This 5-step process to helps you up-level your online screen presence as well as that of your employees and team members. This new and innovative process helps create a more professional image by increasing your rapport with clients and colleagues, improving your engagement and up-leveling your personal brand.

Can you tell us about the specific “Aha moment” that gave you the idea to start this new path?

I was planning to do an in-person workshop with a woman I met in February. Our first day to talk about the workshop was March 16th and since we were sheltered in place, we decided to do an online workshop. I mentioned that I could help people look their best “in their box”. I received amazing feedback on my part and the idea in general. That’s how it started!

How are things going with this new initiative?

Its taking off like crazy!!! I’ve worked with companies and individuals across the country and am now working collaboratively with professionals in Canada and India.

Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

No…

Can you share the most interesting story that happened to you since you started in this new direction?

I have been asked to do so many presentations, interviews and podcasts due to the innovative concept of what I created. I’m also participating in the National Publicity Summit trying to share what I’m doing with the media.

What are your “5 things I wish someone told me before I started leading my organization” and why. Please share a story or example for each.

The one main thing is that I which I had greater patience to learn how to master all the tech online platforms that are needed to run and promote a business.

So many of us have become anxious from the dramatic jolts of the news cycle. Can you share the strategies that you have used to optimize your mental wellness during this stressful period?

Extremely challenging since I live alone and the discipline it takes to stay in shape, healthy and sane.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?

I would help young women who are enslaved in Asia to free them and train them how to survive.

Is there a person in the world whom you would love to have lunch with, and why? Maybe we can tag them and see what happens!

I would love to have lunch with Michelle Obama. Not only are we both Chicago girls, more or less the same age but I also think she is truly an amazingly influential woman.

How can our readers follow you online?

https://www.linkedin.com/in/shelleyegolden/
https://www.facebook.com/ShelleyGoldenStyle/
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