A report published by ‘Content Marketing Institute’ reveals that 91% of B2B marketers reach potential customers by using content marketing. Content marketing is quite the new kid in the block. Although every leading business is always experimenting with new strategies, there are a set of rules that are supposed to bring you success. But, does it imply that you have to follow all the rules blindly? Maybe not.
“The best way to attract customers is by providing them with something different and unique. You are going to miss this opportunity if you follow the line like everyone else”- says Elsa Parker, a content strategist at MyAssignmentHelp.
We all break a couple of rules every other day and you can do the same with your content marketing strategy as well. Variety is the spice of life, and that is precisely what you should provide your customers with. That brings us to the question, “What are the content marketing rules you should break?”
Find it out below.
Rule #1. Create content that is aligned with your product or service
You must be used to writing content on topics that are directly related to your product or service. However, you don’t need to stick to that. You don’t always have to mention the specific product you deal with in your content. You can also bring innovation to your content and write pieces about relevant products or services. For example, you will find many contents on skin care when you visit the blog section of ‘Huda Beauty’ (even though the company only manufactures makeup). If you write on unique topics, others in the industry may consider you as a visionary.
Rule #2. Do not mix educational content with the promotional ones
With the change in time, the preferences of consumers also change. There was a time when telemarketing and door-to-door sales were a thing. Presently, people are sick of such sales pitches. The trick right now is to create reliable contents and focus less on the ones filled with sales pitches.
A report by PageFair and Adobe shows that more than 198 million people around the world use ad blockers. You need to use educational messages along with promotional ones and approach your consumers tactfully. You should always persuade your customers. Also, you must prepare them to expect certain promotional offers while they are being educated. You can strategically place your propositions in your content. For example, if you don’t include a CTA (Call to Action), some consumers will never make a move.
Rule #3. Create content that lives up to the consumer’s expectations
Sometimes, unexpected surprises are the ones we like the most. Remind yourself of the same while creating contents. An infographic shows that 67% of customers believe surprise gifts are an important part of their experience. Be creative and find out how you can surprise and delight the customers by flipping their expectations upside down. Also, you can come up with great ideas if you go against the assumption about your brand.
You should do things that you have never done. Explore places that are new to your competitors, or mix two things that do not usually go together. For example, try your hands at influencer marketing by getting in touch with powerful bloggers, YouTubers, etc. Ensure that these people use your product or service.
Rule #4. Prove the worth of your product or service
The primary goal of marketers is to sell the services or products of a company. You might want to show the consumers why your products are the best. However, it is not necessary to promote and sell your products in each of the contents you create.
You can fulfill other goals with your content. For example, you can address the concerns of the readers to show that you are aware of them. Write ‘how to’ articles to provide the readers with answers to different issues. Also, show what is currently trending in your industry. Write content in the FAQ style to answer various questions that will interest your readers. This is how you can take a well-rounded approach and boost your content marketing strategy. It will definitely add to the trustworthiness of your brand.
Rule #5. Don’t analyze the result too soon
If you want to make the most of marketing, you should always aim at creating better strategies. And for that, you need to get your hands on reliable information and data. According to Maya Reeds, a digital marketing expert at AllEssayWriter, “It is essential to collect or track the metrics in content marketing. How else will the marketers understand whether a strategy is working or not?”
Here is a list of the content marketing metrics that you should monitor at short intervals:
You won’t be wasting your time by keeping track of these metrics. By measuring these outcomes, you will build a foundation that will allow you to write exceptional blogs. This way, you can ensure that you are making the right impact on your visitors.
Rule #6. Use the same content across different platforms
When it comes to content marketing, you cannot use the ‘one size fits all’ approach. You can’t just write one content and use it on different platforms and sites. Make sure your content ranges from infographics, long-form content, white papers to videos, e-books, etc.
You need to customize your content according to the platform. For example, you can’t write a long blog post and publish it on Facebook. You can create short and catchy posts for Facebook, upload an appealing image on Instagram, provide quick and effective advice on Twitter and so on.
Rule #7. Trust your customers with the reviews
Did you know that portraying online reviews on the website can give your conversion rate a boost by 270 percent? If you are of the opinion that your consumers will leave reviews on your website after every purchase, you might not even get a decent number of those. Treat your consumers as people who will always need a push. Don’t be afraid to ask your customers to leave reviews and comments. Also, you can develop different strategies to encourage them for the same.
Despite the fact that every business owner is trying his/her hands at content marketing, the field is only at its nascent stage. Be brave and let go of inhibitions that hold you back. Experiment and discover new ways to get better results from your content marketing strategy. Become a rebel and start breaking the rigid rules of content marketing.