Sand Cloud started off as a single-product brand by a few guys who loved the beach. With a great vision, an even better mission, and a little help from Shark Tank, Sand Cloud is poised to have a beautiful 2019. We sat down with one of the founders, Brandon Leibel to talk about what’s made Sand Cloud successful, and what’s next for the brand.
1. What made you want to start your own retail company?
We have always had a passion for the ocean and the San Diego community, so we wanted to create a product that reflected that. Our initial idea was a beach towel with a pillow. We quit our jobs and basically sold product on the beaches of San Diego. Eventually we scrapped pillow towel and came up with quality towel products and other apparel and accessories, which is what we’re selling today.
2. Has helping the ocean always been a passion? What made you want to combine that with your brand?
We think our products and our causes that we donate to, go hand in hand. We care a lot about taking care of our oceans, and generally so do our customers. Our products are for people who love going to the beach, so of course they’re going to want to do their part to preserve that environment.
3. Do you have a particular moment or accomplishment with Sand Cloud that you’re especially proud of?
Definitely would have to say being on Shark Tank! It was such a fun experience, and we wouldn’t be where we are today without that exposure.
4. What advice do you have for someone looking to start their own retail company?
It’s important to have a bigger “why” to whatever it is you’re selling. Aside from being a good product what is at the heart and soul of what you do. We’ve found that attaching ourselves to the mission of helping the ocean, as deepened our connection to our customers, and has made them more loyal. Plus, it feels good to do good!
5. What’s next for Sand Cloud?
We’re working on a bunch of new products. We have some new towel designs in the works, along with more sustainable merchandise. We’re making eco-friendly packaging and merchandise even more of a focus. Can’t wait to share our new stuff!