One of the most beneficial ways for a company to build brand awareness and boost its reputation is by getting involved in the community and supporting local charitable opportunities. There are multiple approaches to take when finding the right fit for an organization’s involvement in supporting a city or state.
Safety Marking Inc., a family-owned business that has been providing pavement marking services in Fairfield County, Connecticut since 1973, is an excellent example of an organization that has taken the time to invest back into their community. The company’s success is based on premium-quality service, innovation, continuous development, and philanthropic involvement with the community. Safety Marking supports its home state of Connecticut through various ways, including athletic support and charitable activities.
Philanthropic Activities
Safety Marking Inc. acknowledges the importance of giving back to the local community. The pacesetting leader in the pavement marking industry works with organizations and foundations in the local area to supply those in need with assistance. Safety Marking gives back to their home state as a donor at the Charter Oak Circle Level for a Connecticut University. Their support shows Safety Marking’s support in providing scholarships in academics and athletics’ divisions.
Supporting a local state’s college or university is a proactive way for an organization to give back and create brand exposure. However, Safety Marking chooses to fund the UConn Division of Athletics for reasons beyond support, charity, and awareness. The UConn Division of Athletics is dedicated to developing a relationship with prospective corporate partners in a manner that ultimately creates a win-win situation for all parties involved. The university’s athletic division is committed to delivering value, impact, and support to corporate partners through the brand’s association with college-level sports.
Healthy citizenship and supporting those in need are two practices Safety Marking does through their local partnerships with organizations like the Wakeman Boys and Girls Club and the Thomas Merton House. Through the Wakeman Boys and Girls Club, Safety Marking sponsored and participated in the OVER THE EDGE challenge. Safety Marking helped raise funds in
support of the Wakeman Boys and Girls Club. As a result, two of Safety Marking’s willing employees rappelled down the side of the People’s Bank building on Main St. in Bridgeport.
As a part of the program, Mark Kelly, President of Safety Marking Inc., supported the Wakeman Club Van initiative, which is used to transport members to prospective college campuses, field trips, and other school-related activities. The company also provides its Southport Clubhouse for program activities throughout the year and volunteers to staff college tours, summer camps, and after-school programs.
On holidays when a turkey, or ham, is the centerpiece on the dining table, Safety Marking wants to make sure everyone gets a meal. Employees volunteer at the local food pantry, Thomas Merton House, for the annual Thanksgiving food drive.
State Support Through Roadwork
Safety Marking is devoted to consistently exceeding customer and employee expectations through innovation, commitment, integrity, and teamwork.It is through this standard of service where Safety Marking shows its dedication to its home state through their line of work, as well. The company supports the state of Connecticut in general when striving to provide quality, safety, accountability, and utmost professional pavement marking services while working state highways. The level of skill Safety Marking brings to executing any state highway project is another way this company gives back to its state of origin.
| About Safety Marking Inc. Safety Marking Inc. of Bridgeport, CT is the pacesetting leader in the pavement marking industry. Mark Kelly started the company in 1973 as a small, family-owned striping business serving Fairfield County, Connecticut. With constant development came broader, more significant contracts and expansion. The company now offers eight major types of services with offices in Connecticut, Rhode Island, and New York. |