Ruensito has recently launched his song “My Casa es Tu Casa” (My House Is Your House), which was written as a tribute to Mexico, his home country, and with it a social initiative for poor and under privileged people Micasaestucasa.mx, in which he partnered with 6 different brands to donate their products to be sold on the website, and the profits from the song will be donated to build the first house for families in poverty. Five of the brands that donated are Mexican and one of them is French, info he find important to mention, cause besides that the initiative for now is directed to support Mexican families a French brand had joined them which shows there is no boundaries to help. The Brands are as under:
- LUCIA MACARENA
- STEPARIO WOLF
- ODUN ARTS
The official website www.micasaestucasa.mx has all the information about the campaign and the brands that are working with him. It is a digital platform that closely link Mexican entrepreneurs with social work associations. Seeking to positively impact the Mexican economy serving two purposes:
- Promote businesses of socially responsible Mexican entrepreneurs.
- Support families in poverty.
It is an organization present in Latin America, which seeks to overcome the situation of poverty experienced by millions of people in popular settlements, through the joint action of its residents and young volunteers, in 19 countries of the region. In Mexico it has been present since 2007 and currently works in 27 communities in 7 states of the republic. The COVID19 pandemic revealed inequalities, with overcrowding being the main risk factor, even more than pre-existing diseases. 1 in 10 homes in Mexico are overcrowded. 9.8 million homes that concentrate 50.7 million people.
Participating brands join the cause through product donations. It is pure donation without conditions or tax deductions. It’s important to note that this blog is aimed at a broader foreign audience who should be aware of the campaign and encouraged to get involved by contributing goods, purchasing products, or uploading the song on their preferred platform. If this campaign succeeds and they reach their set target of $68,000 MXN (approximately $4,000 USD), the website’s ambition is to continue his journey by bringing donations of their goods from brands that want to give back to society and create more homes.
Products donated by Mexican entrepreneurs willing to help the poor people of the country. All money collected from sales will be 100% donated to the cause. Join through donations if you do not want to purchase the products of the participating brands. All money collected from sales and donations goes directly to the accounts of the TECHO foundation. Each house is built with: $6800. With your support they can reach more families!
Ruensito Says that” To my mother, my grandmother, my family, Freckled and all friends for being part of this adventure. This goes for you.” Ruensito would like to express about this project and how he is motivated to build bridges and make a bond among different cultures across the world through music. For the time being, he is in his hometown of Mexico, but if life allows, he can travel around the world. The song is available on all platforms