There is no shying away from the fact that digital-marketing is a ubiquitous approach to succeed on the digital spectrum. Even established professionals are gravitating towards digital-marketing because of its long-lasting approach to success. Avid digital marketers like Rohit Mehta are maneuvering the search engines to help rank their client’s websites on the top spot.
According to Rohit Mehta, this gregarious shift is not because of a sudden boom in digital-marketing or because it is the goldmine of money. Digital-marketing is still beyond the grasp of simple-minded businesses that think of it as a deceptive method to succeed and achieve what seems to be a “short term success”. Rohit Mehta knows the immense effort required to implement a digital-marketing strategy and then watch it become beneficial for the client. He has had his fair share of struggle with digital-marketing back when he was trying to increase engagement on his blogs.
Rohit Mehta is an adept digital marketer with decade-long experience in the IT and digital-marketing industry. During his time in the IT industry, he observed the gradual shift of marketing strategies from trivial to digital-marketing. Only when he faced trouble with engagement on his blog, he realized the real potential of digital-marketing. Rohit Mehta now provides digital-marketing services for many top-ranked clients for national and global and is now one of the top-rated digital-marketing experts. However, he does not like the term expert as he believes that digital-marketing is constantly evolving and there is no surefire or a unique strategy to succeed.
A common question that Rohit Mehta faces is the reason why digital-marketing is trending globally and businesses are leaving traditional marketing channels for it. He answers the question in the following poizts-
The simple reason behind digital-marketing’s popularity is that it is effective. A lot effective than randomly putting advertisements on television and newspaper that target random and often uninterested audiences. Digital-marketing is precise to the bone and has the ability to capture the interest of a vast audience. It causes lasting impressions that do not fade with the next advertisement or by merely flipping the page.
If a brand, especially an upcoming or a newly established one, tries to reach traditional marketing channels and employ them, it is most likely not within their budget. Secondly, there is a predetermined cost and even the lowest level of package costs a massive dent in the business capital. If you take digital-marketing into account, it is a lot more economical because of the ROI, which will only maximize in return. Traditional marketing channels provide only a slight boost followed by a deep fall, and therefore no ROI in long term.
Digital-marketing is precisely about who to target. You don’t randomly present yourself to the entire global population. Rather than that, digital-marketing finds out the number of people who are or may be interested in products and services that the business is offering. Targeting the right demographic is a sign of implementing a successful marketing strategy. There is smooth sailing onwards because you are building products, creating content, and interacting with consumers that are relevant to your brand and product.
Builds an image
Digital-marketing stresses building a positive image of the brand on the internet. This is done by encouraging existing consumers to review the business, share their grievances and their satisfaction stories. As the brand gets highlighted on the internet, more and more consumers perceive it as a reliable source of buying or availing services. Without a virtual presence, success is often limited as you can see with brick and mortar businesses that are only popular in a region, a neighborhood, or an area of the city.
In digital-marketing, consumer engagement simply means taking an update and asking about their experiences. This two-way communication eradicates any existing grievances that the customers faced with the product or service. Moreover, it is also a good way to ask their expectations about a new product, the features that they would love to see. As a brand continues to interact with present or prospective customers, its chances of amassing greater sales and consumers increase exponentially.
A physical store or a business is reliant on a customer that walk-in and purchase something every time. There is no guarantee of purchase every time and slowly the business succumbs to the taxes and loans. Digital-marketing establishes a virtual presence of the business which is now accessible to any user around the globe. The chances of making a purchase are increased as the traffic pour in. Customers from various devices including even smartphones can learn and visit your store at the push of a button.
Rohit Mehta continues the conversation and says, “These features were only the tip of the iceberg. Digital-marketing way more effective than that and there is a lot more to it than plain advertising. To further discuss and explain digital-marketing, I have created an informative web portal titled Digital Gabbar. It will serve as an open to all knowledge portal that will teach and preach about digital-marketing, changing trends in digital-marketing, and the success story of established brands.”
Rohit Mehta is a firm believer in the thought that digital-marketing will canvass most job profiles by the next decade. His attempts are now diverted to educate the new influencers, marketers about digital-marketing and help them become the best in the industry. He has also published six books as of now, all of which are available in both Hindi and English. Each book focuses on a specific skill set and contains numerous real-life examples of hurdles faced by Rohit Mehta while implementing a specific strategy. There is no better way than to learn from the mistakes of other people in the same niche and Rohit Mehta has just the right information for you.