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Rising Star Cuatro Houston: “A lot of people don’t realize the diversity that takes place in ranching; Across the U.S. there are cowboys and cowgirls with various backgrounds, multiple ethnicities, and from different cultures”

…Well of course diversity in today’s time is everything. A lot of people don’t realize the diversity that takes place in ranching. Across the U.S. there are cowboys and cowgirls with various backgrounds, multiple ethnicities, and from different cultures. But one thing is for sure — in the cowboying/ranching industry, true cowboys live by a certain code […]


…Well of course diversity in today’s time is everything. A lot of people don’t realize the diversity that takes place in ranching. Across the U.S. there are cowboys and cowgirls with various backgrounds, multiple ethnicities, and from different cultures. But one thing is for sure — in the cowboying/ranching industry, true cowboys live by a certain code that can be seen in their behavior and how they live their lives.


Ultimate Cowboy Showdown contestant Cuatro Houston is a family man who wants to win the competition to pay tribute to his late mother and build a better future for his young family. After years of competing in rodeos, Cuatro left that part of his life behind when he started a family. With the cowboy code near and dear to his heart, he now works full-time at a ranch in Texas with 7,500 head of cattle where he takes pride in his job of feeding America. You can watch Cuatro on Ultimate Cowboy Showdown on INSP and Amazon Prime Video.


Thank you so much for doing this with us Cuatro! Can you tell us the story of how you grew up?

I grew up in a small town on a big ranch in south Texas. My father, brother and I have always lived the cowboy life. I just kind of followed in their footsteps. I am happier than I would be in any other occupation. I love the life of being a cowboy. My brother and I were raised to tend to what was the family’s assets, then set out to make money for ourselves during the day. I was raised by two great parents who wanted nothing more for their boys than the best they could have.

My brother and I had to grow up quickly when we lost our mother, Kelly C. Houston. My brother and I were only 19 and 20 years old. I’ve been through rough spots in life, but had to keep pushing forward. I married my wife, Megan, and we had our daughter, Kelly, who was named after my mother.

Can you share a story with us about what brought you to this specific career path?

What brought me to this career path is my love for the cowboy way of life. Not just working horses and cattle but the old school ways of living. My father was a cowboy and he taught my brother and me to be cowboys. This way of life is the only way we know.

Can you tell us the most interesting story that happened to you since you began your career?

I began my career of ranching outside of my family’s ranch about a year ago. Like almost everyone, I started at the bottom, doing the jobs that most beginners do. But within a year, I have been promoted to the point that I’m almost at the top of my position. Yes, I have lots of experience ranching and being a cowboy, but it surprised me that I moved up the ranks so quickly. I feel like this happened because of my passion for the industry and because of my hard work and dedication.

What are some of the most interesting or exciting projects you are working on now?

I’m very excited to be a part of Ultimate Cowboy Showdown, which premiered Monday, October 14th on the INSP network. It’s a week-long event, and will also be available to stream on Amazon Prime Video. Being a part of that competition was very exciting; I was able to show off my skills while meeting other cowboys from across the country. I can’t wait to see what I look like on television!

We are very interested in diversity in the entertainment industry. Can you share three reasons with our readers about why you think it’s important to have diversity represented in film and television? How can that potentially affect our culture?

Well of course diversity in today’s time is everything. A lot of people don’t realize the diversity that takes place in ranching. Across the U.S. there are cowboys and cowgirls with various backgrounds, multiple ethnicities, and from different cultures. But one thing is for sure — in the cowboying/ranching industry, true cowboys live by a certain code that can be seen in their behavior and how they live their lives.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

To make a living as a cowboy, you have to really love what you do. A lot of the time, we do the same work day in and day out. You’ve got to learn to enjoy what you do and thrive off of it each and every day. If you love what you do, you’ll never work a day in your life.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would like to start a movement that brings to light the difficult lifestyle that many American cowboys face. Most people don’t realize what it’s really like for all of the working cowboys out there, especially the ones who make low work wages, sun up to sun down days, all to provide for their families and to get food to families’ tables around the world. I want to show people that being a cowboy is more than rodeo events; it’s not usually fun and games. It’s a way of life. This is a lifestyle that is no longer common today, but not long ago, people had no choice but to farm and be ranchers.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

My father, Reagan Houston, III, without a doubt would be the man who has helped me more than I could ever repay him. He has always made sure that my brother and I are at the top of our game, and raised us to be respectful men. He pushed us to do our best, but was behind us win or lose. He is the one who taught me what I know about being a cowboy and has been an enormous influence on my life.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My life lesson quote would have to be “It is what it is”. When my mother was diagnosed with cancer, those were her exact words. Since then, I’ve somewhat lived my life by those words. No matter what life throws at you it, you can’t let it get you down. You have to keep on riding and get through the battle.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

I would say Mathew McConaughey. Not only is he a great actor, but he has a good vision for living life. I think we would have a great conversation and a good connection.

This was very meaningful, thank you so much!

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