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Rising Music Star Juvahn Victoria: “I want to always empower women.”

I want to always empower women. I want women to understand that their own independence is the best thing they could ever strive for and to demonstrate that being strong in this world is important for young girls to see. Women are the bearers of the future, and I hope that my music carries that […]

I want to always empower women. I want women to understand that their own independence is the best thing they could ever strive for and to demonstrate that being strong in this world is important for young girls to see. Women are the bearers of the future, and I hope that my music carries that message throughout my career.

As a part of my series about pop culture’s rising stars, I had the distinct pleasure of interviewing Juvahn Victoria.

Originally from Sydney, Australia, singer/songwriter Juvahn Victoria, has managed to create a one-of-a-kind career at the tender age of 24. She broke the mold regarding her career by not allowing it to be limited by any boundaries. It was important to Juvahn to create her own lane, so she harnessed some energy into making her name influential and modeling for some of the biggest designers and brands on social media. Juvahn enjoys her work as a beauty and lifestyle influencer, but her truest love is music. As a child, she sang in a choir and used music as an escape from the unstable home she grew up in. Through a number of adverse and traumatic life events she endured in Australia, music was always her solace. She used that as fuel to move to the U.S. and pursue her career. As soon as she was Stateside, she managed to connect with producer Divy and learned how to write songs properly. She had so much content that she wanted to sing about, so it was important to her that she developed her skill as a songwriter. Her soul knew then, that she was made for music. Juvahn was endorsed by the American Federation of Music and began performing locally throughout Los Angeles, CA. Her talent and persistence at her craft garnered her the opportunity to perform a set at Coachella in 2019. Her talent is natural, and she never worked with any vocal coaches or received classical music training growing up. It’s because of that talent that Juvahn Victoria has accrued a social fan base of over 100,000 followers internationally. She’s more than a beautiful face. MusicConnection.com states, “…she holds abundant confidence and ambition within her music.” Juvahn Victoria is spot on, and undeniably a fresh force in music.


Thank you so much for doing this with us! Can you tell us the story of how you grew up?

I grew up in Sydney, Australia mostly with my grandmother. In all honesty, I had a bit of a tumultuous childhood and witnessed quite a bit of traumatizing life events as a child involving my family and addiction. It was a bit rough, and while I did have love in my life from my family, unfortunately, there were other forces at play that made growing up a bit difficult.

Can you share a story with us about what brought you to this specific career path?

Given the environments I was in, I found music as an outlet and turned to it when I needed to find a place of healing. Music was what I would use to write out the thoughts and release all of the emotions I was feeling by expressing them outwardly. Little did I know that my music was beginning to resonate with people around me, and I was being encouraged to really use my talents. It was apparent at that point, and I just felt like it was the right direction for me to pursue music professionally.

Can you tell us the most interesting story that happened to you since you began your career?

I always think it’s funny how things can turn out. I was blessed with an opportunity to perform at Coachella in 2019, and I was so excited about that. When the day came for my set, I remember it being a very emotional day because almost everything that could have gone wrong that day actually did. My wallet was stolen, somehow my setlist was totally messed up, and I just remember wanting to completely give up. A friend of mine was with me, and I was crying and venting to her on our UBER ride that day. It turned out that the UBER driver was listening intently, and he coincidently ended up being my sound engineer who then connected to the award-winning music ensemble 1500 or Nothin’. The turn of events from that day is honestly what catapulted me into rooms that allowed me to work with some of the amazing producers and songwriters I’ve met to date.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Never perform when you’re drunk! LOL. Even though it was all in fun, I remember recently going to a famous karaoke bar with some friends and my manager. It was during the holidays and I had had a few drinks that night, so I went up to sing thinking that I was going to sound great. What ended up happening was the exact opposite of a great performance, but I didn’t know the difference at the time. I saw the aftermath of my drunk singing on video from my manager and realized it was probably the worst I had ever sounded on stage. I’m a true singer, so even at a karaoke bar, I want to be sure I always deliver. In any case, it was a good laugh with my friends and will always be a reminder to me to make sure I’m completely sober for any performance.

What are some of the most interesting or exciting projects you are working on now?

I released a single at the top of the year entitled, “That’s What I Thought,” which also comes with an accompanying music video that I’m excited to shoot. I love the track so much because it’s so personal to me and sets the tone for my upcoming releases. I’m working with some incredible, award-winning songwriters and producers right now who are helping me finalize my projects this year. I want to release great music and throw out some musical surprises to my followers. I also still enjoy working in the space of beauty endorsements and will continue to do so this year with a few brands that I personally am very excited to partner with. Stay tuned!

We are very interested in diversity in the entertainment industry. Can you share three reasons with our readers about why you think it’s important to have diversity represented in film, music, and television? How can that potentially affect our culture?

I believe this is extremely important, mainly because everyone has a right to feel seen. Culturally, I’m half Samoan and half Jordainian, and it’s extremely rare to see any of that representation in American media. Diversity and inclusion are amazing things to consider in any industry, especially entertainment because that is where kids see reflections of the world first. To be young and to see yourself in an artist or creative that’s celebrated in the media is very inspiring. I think it helps kids feel like they place in this world and that they can dream big. The spectrum is so broad, that we have to put in the work to make sure no one is left out, whether that be for People of Color, the LGBTQ+ community, or the vast number of marginalized women who work in male-dominated spaces, I will always be an advocate for inclusion.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

  1. I didn’t realize how hard it is to get into this industry. It takes a lot of persistence and dedication to your craft to make the right people see or hear you.
  2. You can’t do any of this alone. Finding the right circle of people to work with and creating a team that believes in you is so important to making any moves in this industry. You have to have people around you that you trust completely.
  3. You must develop yourself as an artist constantly. Whether that’s through practice, meditation, self-reflection, or whatever, it’s so important to work on your craft and finesse your artistry.
  4. Considering your mental health is key as well. You have to be mentally prepared for the nastiness of the industry because a lot of it is not pretty. This is where you have to have thick skin and not let people derail you from believing in yourself or allowing them to influence you in a negative way.
  5. Don’t get caught up in the L.A. Lifestyle thinking that it’s going to advance your career. Out here, there are so many options to attend parties and clubs, and it’s very easy to get distracted by that. I can say that I know none of that will get you far in this industry. You have to maintain a level of focus that will help you see your goals as an artist through.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Honestly, if you have a healthy focus and are passionate about your craft, you can very much avoid burnout. Like I mentioned, having positive people in your corner who support you is a major factor in keeping a good headspace while you work diligently on your art.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I want to always empower women. I want women to understand that their own independence is the best thing they could ever strive for and to demonstrate that being strong in this world is important for young girls to see. Women are the bearers of the future, and I hope that my music carries that message throughout my career.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I would have to say that I’m very thankful to my manager, Oscar Roberts. Oscar has been so supportive of all my endeavors and further promotes the cause of me wanting to empower women through my music. He encourages me to do my best at utilizing my voice as a strong woman, which is rare to see from most males in this industry. He has also introduced me to so many amazing and inspiring people through the process of my artist development, so I’m so very grateful for him.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

The flower that blooms in adversity is the rarest and most beautiful of all.” This is probably my most favorite quote, and it’s an honest sentiment in the literal sense to my life. Through adversity, I’ve learned the power of resilience and building a strong character. I can’t let the small things bother me because I’ve already been through so much in life, so I feel this quote really speaks to a lot of who I am as an artist.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

Michelle Obama. I love everything about her, from her relationship with her husband, to how they raised their daughters; I believe that Michelle Obama is the epitome of an amazing, strong woman. She is absolutely incredible, and I’ll never forget when she said, “When they go low, we go high.” I was so moved and inspired by that quote that I reference it often to make sure I maintain a level of positive outlook and to always take the high road.

How can our readers follow you on social media?

My Instagram is @juvahn.victoria where you’ll see updates to all of my releases and projects.

You can also catch me on my YouTube Channel to see and hear my latest music.

This was very meaningful, thank you so much!

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