I had the pleasure of interviewing Natalie and Rosie, the founders of Nosey Marketing. Nosey Marketing specializes in mobile web development. Rosie and Natalie managed to secure big Miami law firms as their niche in the first week of starting their business. Natalie was 25 and Rosie was 29 and together, they created a web development and SEO firm that stood out from the crowd as the premier leader in voice command service- meaning Alexa and Echo will recommend your product to anyone who says, “Hey Google, where can I find the best….”
Jean: Thank you so much for doing this with us! What is your “backstory” of how you become a founder?
We worked together at other marketing firms and we’d always felt so alone in the fact that we were the only ones who shared the same vision: marketing agencies just aren’t doing it right. Most agencies inflate their reports or they aren’t direct and transparent with the client. Eventually Natalie was at my house one night and I said, “Why work for people who won’t let us make the right decisions?” Nosey Marketing was born. It was a play off of our names: Rosie and Natalie.
Jean: What do you think makes your company stand out? Can you share a story?
Our company stands out because we love technology and are obsessed with trying out the newest trends. Natalie’s brother has two Google Echos and back in 2017 we just started seeing them everywhere. “Rosie and I researched voice command ranking. No one was doing it yet. We started figuring out how we could be the pioneers of voice command SEO.”
Jean: Are you working on any exciting projects now?
We are supporters of women in tech. We’re implementing a donation strategy that contributes a percentage of our revenue each quarter to programs that support women in tech. Eventually we plan to create a scholarship as well.
Jean: Do you have a favorite book that made a deep impact on your life? Can you share a story?
10X by Grant Cardone made a big impact and we both read it. Figure out what your goal is, multiply it by 10 and then reverse engineer how to get there.
Jean: What are your “5 Lessons I Learned as a Twentysomething Founder” and why? Please share a story or example for each.
Lesson one: Collaborate. Working with a partner means that you have to be clear about what your pitch is before you go to a client meeting or speaking at an event. Our first client meeting was chaotic. Rosie was upselling and I’d already secured an investment and we weren’t on the same page. It taught us to communicate better together and make sure that we had the same goals.
Lesson two: Don’t be afraid. Screwing up is normal and probably won’t even happen. Natalie and I went to a business event in Miami. Some of the biggest CEO’s and company leaders were present and at first, it was a little daunting. We reminded each other that we’re young, being nervous is normal. Just walk until you fall down. Most times you won’t, and if you do, you’ve learned something on the way down that may behoove the business moving forward.
Lesson three: Remember the little things. Part of what made the difference for us in the beginning is remembering details about clients. We had one client who’s daughter just graduated from high school. In a previous conversation some months before, he’d spoken about how much she loved soccer. So, we sent her asoccer ball and the jersey of her favorite team with her name on the back. We sent it right to her hotel, where we knew her and her family were celebrating for her graduation weekend. They were thrilled. We still work with them today and they still mention how delighted they were that we remembered the little details.
Lesson four: Call clients when you have a question. Once we were sitting in a meeting with a couple of our chief team members and they were talking about how to get clients the most money back from their leads. A mentor of ours was actually present in the room and he said, “Call the client. Right now. Actually, I’ll call him. What’s his phone number?” He proceeded to ask the client what he wanted from his campaigns. Turns out the client didn’t want a monetary ROI. He wanted what we now call VOI, or Visibility on Investment. He wanted to spend money and convert that into people knowing who he is. He wanted influence, status and to become a household name. We’ve changed a lot since then and we always call the client during strategization meeting.
Lesson five: Keep it simple, stupid. Your clients don’t know everything about what it takes to do what you do- so explain to them in their words. Natalie and I never liked how most marketing agencies out there won’t explain exactly what they’re doing. That leaves an opportunity for you to get it wrong and miss the client’s particular target. We explain what we’re doing in their words. So if we’re explaining web development to a football player, we’ll use examples about the field, recent games, and the teams involved. It really makes a huge difference in your connection with the client and the level of trust between you.
Jean: Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. 🙂
We’d love to have lunch with Tony Robbins. His positivity and his drive makes us motivated to get up and work harder than we did the day before.
— Published on June 27, 2018
Originally published at medium.com