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Reasons To Be Hopeful During this Corona Crisis, With Dr. Ely Weinschneider & Michael Mejer

I’ve found that everyone handles anxiety differently. For some, putting on a certain type of music offers immediate relief, for others it’s reading a book, sitting in silence, or going for a walk. At the end of the day, the key is to be self-aware and realize when the anxiety is kicking. Only when you’re able to […]

I’ve found that everyone handles anxiety differently. For some, putting on a certain type of music offers immediate relief, for others it’s reading a book, sitting in silence, or going for a walk. At the end of the day, the key is to be self-aware and realize when the anxiety is kicking. Only when you’re able to confront the feeling and acknowledge that it’s happening, will you then be able to do something about it.


As a part of my series about the the things we can do to remain hopeful and support each other during anxious times, I had the pleasure of interviewing Michael Mejer.

The culmination of years in publicity, marketing, and sales has led Michael Mejer to connecting leaders within the cannabis space to media and press. Mejer’s cannabis-focused PR firm, Green Lane Communication connects industry leaders to earned media opportunities that position them to establish credibility and successfully penetrate one of the fastest growing verticals in today’s marketplace.


Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

Thank you for having me. My career started in book publishing. I worked at a boutique PR firm where we specialized in non-fiction, business book publicity. Sure, I learned a ton about the publishing industry, sales, marketing, and public relations. But through my lens of gratitude, the way I saw it was that I was paid to read books about entrepreneurship, business, leadership, and self-help (something I think a lot of us wish we could do).

After carefully observing the cannabis industry from an investment perspective for many years, I noticed there was a need for cannabis companies to leverage the power of PR to help them tell their stories. The tricky part for these companies was to maintain their connection with the cultural foundation on which the industry was built, while also developing an elegant, professional public perception. This was my opportunity to bring my business and leadership experience into the world of cannabis to help companies bridge that gap in their public relations.

Is there a particular book that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

Great question. The 10X Rule by Grant Cardone was a game-changer. While I was reading it, I realized I could be doing so much more with my time. After reading the 10X Rule, I went from the mindset of “I need to manage my time” to “I need to create more time.” I believe a huge misconception in today’s world is that we need to work until we’re burnt out and exhausted if we want to achieve success. Instead, we should study our calendars to pinpoint how we’re spending our time each day, and what can we fill in the white space on our calendars with to move us forward to be better today than we were yesterday.

Ok, thank you for all that. Now let’s move to the main focus of our interview. Many people have become anxious from the dramatic jolts of the news cycle. The fears related to the coronavirus pandemic have heightened a sense of uncertainty, fear, and loneliness. From your perspective can you help our readers to see the “Light at the End of the Tunnel”? Can you share your “5 Reasons To Be Hopeful During this Corona Crisis”? If you can, please share a story or example for each.

  1. Gratitude and appreciation will spread.

Simple things like going to the grocery store and choosing items from fully stocked shelves, meeting up with an old friend for lunch or going out to dinner to celebrate a birthday will be appreciated much more once we all return to living a life of normalcy.

2. Employers will be more open to accommodating work-from-home requests.

After employers were forced to establish remote-working situations for employees, the concept of everyone checking in with each other using tools like Zoom or Skype and working outside of the traditional office won’t seem like far-fetched, out-of-this-world request from employees anymore.

3. Health and wellness will remain a high priority for most people.

I haven’t heard people placing as much emphasis as they are now on making sure we all drink enough water and get plenty of sleep and sunlight to maintain strong and healthy immune systems. Entrepreneurs especially, are always hearing things like, “Who needs sleep? I’ll get my 4 hours of sleep and I’m ready to go!” This period of “down-time” will force people to take better care of themselves and will more than likely result in healthier long-term habits.

4. Relationships and connections will become more valuable.

Right now is when we all need a shoulder to lean on and someone to talk to. Tough times of uncertainty are when people need someone to talk to. This is a great time for people both on professional and personal levels to drop their guards and open up to being of service to whoever they can help. I’m a big believer in karma and just like GaryVee says, “Doing the right thing, is always the right thing.”

5. This will make all of us stronger

Remember being a kid and thinking your life was going to be over if you didn’t get that bike you really wanted for your birthday? Or if the girl or guy you wanted to ask out said no? That’s because that was the highest threshold of uncertainty you faced at the time. Sure this is a little bit different than hoping someone said yes to a date or that you got that bike you always wanted, but you’re hitting a new threshold of uncertainty once again. The same way you made it through before, you’ll make it through this. Surround yourself with good people, help others out whenever you can, and you’ll come out a better person on the other side.

From your experience or research what are five steps that each of us can take to effectively offer support to those around us who are feeling anxious? Can you explain?

Anxiety is no joke. Once that fire is lit, it can feel impossible to put it out. From personal experience, I’d encourage everyone to take these five steps to support those around us who are feeling anxious:

  1. Bring them a glass of water and ask them to take six deep breaths.
  2. In a calm manner, ask them what’s on their mind that’s making them worried.
  3. No matter what their response is, do not tell them they’re over-reacting or that they’re “acting crazy.” Empathize with them, acknowledge that you understand what they’re worried about and why it’s perfectly fine to be worried, reassure them that they aren’t alone, and that everything will be ok.
  4. Take their mind off things to help their minds reset. Offer to play a board game, watch a movie, cook a meal together, or anything else you know that they enjoy.
  5. Change the scenery to help take their mind off things. Most of us are stuck at home right now, so consider going into another room or maybe taking a step outside to get some fresh air and sunlight.

What are the best resources you would suggest to a person who is feeling anxious?

I’ve found that everyone handles anxiety differently. For some, putting on a certain type of music offers immediate relief, for others it’s reading a book, sitting in silence, or going for a walk. At the end of the day, the key is to be self-aware and realize when the anxiety is kicking. Only when you’re able to confront the feeling and acknowledge that it’s happening, will you then be able to do something about it.

There’s a book titled; You Are Here: Discovering the Magic of the Present Moment. Whenever I feel anxious, I’ll pour a cup of tea and pick this book up to put my racing mind at ease. I’m not saying it’s the end-all-be-all cure, but it does a great job of helping you understand the mind and how to stay in the present moment.

Can you please give us your favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life?

There are tons of great quotes out there, but I think as we transition through different phases of our lives, we search for quotes that are more relevant to whatever it is we’re going through. For the time we’re in right now, here’s my favorite life lesson quote:

“To live one day well is the same as to live ten thousand days well. To master twenty-four hours is to master your life.” ― Aubrey Marcus, Author of Own the Day: Master 24 Hours, Master Your Life

With so much uncertainty, it’s important that we focus on what we can accomplish today so that we set ourselves up for more opportunity tomorrow.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I’d encourage everyone to commit to taking just one step toward their goals each day. I understand this doesn’t sound grand, but here’s why I’d encourage this:

One step each day adds up to “365 steps forward” in just one year. If you’d break down your goal(s) into actionable steps, I bet you’d accomplish way more in just one year than you ever imagined was possible.

What is the best way our readers can follow you online?

LinkedIn and Instagram are where I’m most active.

https://www.linkedin.com/in/michaelmejer/

https://www.instagram.com/greenlanecommunication/

To learn more about Green Lane Communication, head over to https://www.greenlanecommunication.com

Thank you for these fantastic insights. We wish you only continued success in your great work!

Thank you for having me. I want to wish you and your readers an abundance of health, success, and happiness as we all power through these times together.

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