Fabiola Hesslein has led a rewarding career as a multifaceted entertainer for over 25 years. Her instincts and abilities as a dancer, choreographer, singer, actress, and designer were instantly recognized by industry professionals at an early age and ultimately propelled countless credits spanning the spectrum of the entire entertainment industry. She has graced the stage with global artists that include Michael Jackson, Pink, Marc Anthony, Usher, and more; television commercials and various programs including HBO specials, SNL, The View, The VMAs, Concert specials; as well as a recording contract offered directly by the CEO of Warner Music Group Germany. She has also worked alongside celebrity concert producer David Gest and luxury fashion designer Reem Acra, which inspired her to further her career in show producing, casting, styling/fashion directing, and costume design. This led to various creative roles for high-profile corporate and social events, product launches, trade shows, experiential marketing, concert productions, and more.
Fabiola’s entrepreneurial spirit led to the launch of event entertainment company, Tryon Entertainment with her husband and business partner. With a degree in business, cultivated talent, and progressive mindset, Fabiola not only provides her creative expertise but a hands-on approach and a top-notch team for all entertainment and production needs big or small.
What is your backstory and how did you start Tryon Entertainment?
I wanted to take charge of my own vision and knew someday I’d own my own business doing so. Becoming a business owner has been the hardest thing I’ve ever done yet the most rewarding experience from the beginning.
What successful entrepreneur has had the most influence on you?
Fashion designer Reem Acra was a major influence. I learned so much being her assistant. Being a part of her operation back when it was boutique was an excellent education.
What has been your biggest professional achievement?
Taking the very first step in becoming an entrepreneur.
What is the single best piece of advice you would give to someone just starting out?
Strive to over-deliver whenever possible.
What has been your most effective marketing strategy to grow Tryon Entertainment?
Since our inception of our business, we have relied heavily on referrals and word-of-mouth. Therefore marketing ourselves was never a priority until recently. Instagram has been a great platform for showcasing us and drawing new clients since our productions are visually attractive.
What is your favorite business tool?
Honestly, I’m obsessed with Airdrop for our business. It is particularly helpful in meetings when needing to transfer large files instantly to our clients or associates.
What else do you have in the pipeline for 2018?
We are in the process of developing an immersive theatrical production to be placed in various theaters and venues worldwide.
What are your hobbies and how do you like to relax?
I do daily meditations; read/bike/walk often; take quick vacation getaways every chance possible, and binge-watch my favorites TV shows. Thank goodness for Netflix.