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Publicist Rockstars: “Sitting on your phone and liking and commenting on photos on Instagram is not networking; Connecting with humans out in the real world is” With Rembrandt Flores

The best tip I can give anyone is to actually NETWORK! This doesn’t mean sitting on your phone and liking and commenting on photos on Instagram. That is not true networking. Connecting with humans out in the real world is. Younger generations are not savvy in the art of personal and live connections and that […]


The best tip I can give anyone is to actually NETWORK! This doesn’t mean sitting on your phone and liking and commenting on photos on Instagram. That is not true networking. Connecting with humans out in the real world is. Younger generations are not savvy in the art of personal and live connections and that makes me sad. We have to teach the young ones that this is truly important to build real relationships and real friendships.


I had the pleasure to interview Rembrandt Flores. Best known for his diverse PR portfolio of innovative brand strategies over the last 20 years, Rembrandt has carved out his niche as a vibrant disruptor and conversation starter garnering press for VEVO, Neon Carnival, ASICS, DeLeon Tequila, MTV, and Electronic Arts. As the Founder of Entertainment Fusion Group (EFG) he’s spearheaded benchmark moments at Sundance Film Festival, SXSW, Comic Con, and the Oscars while engaging within the ever changing world of influencers and digital media. Handling glitzy red carpets for magazines like NYLON, Rolling Stone and charities such as The Elizabeth Glaser Pediatric AIDS Foundation and The Art of Elysium, he has been instrumental is shaping pop culture and the way we follow the hottest stories of the industry, often happening at his events.


Thank you so much for your time! I know that you are a very busy person. Can you tell us a story about what brought you to this specific career path?

It was definitely a long and winding road. I was working at E! Entertainment at the time and I was on a shoot and the publicist for the talent we were using told me I should consider PR as my next career move. So she and I met at a Borders bookstore (which I don’t think exists anymore) and we convinced each other that we should start our own agency and that’s what we did! Looking back at it, it was a huge risk and we were just babies but we made the right decision. Obviously I wouldn’t be here without that fateful time in my life.

Can you share the most interesting story that happened to you since you began your company?

That’s a tough one as there are SO many good stories to share.

One of the most interesting things that ever happened to me during my time here at EFG must be the time that I was asked to help Prince out with his Oscar Post Party Bash. I will never forget that night. It took place at his personal home and EVERYONE came. That is the night I met Penelope Cruz. Of course, Prince performed for us and it was just MAGICAL. One for the books, for sure!

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I never make mistakes. Kidding! In all seriousness, I don’t remember a funny mistake because I think I try to forget them and move on. Obviously I do make them and I try and correct them and never make the same mistake twice.

What are some of the most interesting or exciting projects you are working on now?

I think of the most exciting projects I am working on right now is a Women of Influence mini conference for The Riveter. We are creating a day to highlight these amazing women, that I mostly drew from my personal circle of friends. I am lucky to have many strong women around me. We are doing two panels highlighting these women and doing a dinner for them to celebrate.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

  • I wish someone told me I need thicker skin. I remember when I first started in the world of PR, I came across some very rude and harsh people who felt the need to belittle me any way they could. Later on I found out these people only treated me this way because they were insecure or threatened by me.
  • Always carry a battery pack. Nothing is worse than not being able to text people back on the night of an event. I remember during an event we were doing for the Art of Elysium (during Golden Globe weekend) and a celebrity asked me what the address was for the event. I was mid text and my phone dies. Oops! That person eventually figured it out and of course I had to explain why I never texted back.
  • I wish someone told me that I need a backup plan for talent. I remember there was an event we were hired for and talent was confirmed by our corporate client. We produced a party for this client and their talent canceled in the 11th hour and we’re left without the host and had to explain this to ALL the sponsors and all the press (that we procured) that “Unnamed Singer from Canada” was no longer going to be in attendance. Let me tell you, that was so difficult and I had to make it up to EVERY SINGLE ONE of those sponsors and media in one way or the other, which took some years, but I did it.
  • I wish someone told me to not pay attention to the haters. What I have learned is that no matter what, someone is always going to talk about you behind your back. Apparently it is just part of the business. I have lost count of how many people have told me the do you know what he/she said about you behind your back? Now, I just simply do NOT listen to all the noise and just focus on the work. As long as I know I am a good person and doing right by my clients, I’m happy.
  • I wish someone told me that PR would change so rapidly. The world of PR is definitely different in 2019 than it was in 2009. Social Media and Instagram was just getting started. Now, we are finding that we have to do social media, branded content, influencer outreach on top of doing traditional PR because there aren’t that many magazines to pitch to. Our clients still need to get their brands out there so now we do whatever it takes in different verticals/mediums to reach consumers.

You are known as a master networker. Can you share some tips on great networking?

The best tip I can give anyone is to actually NETWORK! This doesn’t mean sitting on your phone and liking and commenting on photos on Instagram. That is not true networking. Connecting with humans out in the real world is. Younger generations are not savvy in the art of personal and live connections and that makes me sad. We have to teach the young ones that this is truly important to build real relationships and real friendships.

Is there a particular book that you read, or podcast you listened to that really helped you in your career? Can you explain?

One podcast that I never fail to listen to is HOW I BUILT THIS with Guy Raz. I love hearing about how all these amazing entrepreneurs built their companies from scratch. I especially love when I get to hear friends tell their stories on the show like Jen Rubio of Away, Whitney Wolf Herd of Bumble and Blake Mycoskie of TOMS.

Because of the role you play, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

I swear to God I want to start an app/platform where people in PR/marketing can donate their services to social good. Obviously, the majority of us still need to make a living, but we could donate some hours a month to a charity or cause that is close to our hearts. I try and help out two charities Unlikely Heroes and Art of Elysium as much as I can without getting in trouble with my bosses. =)

Thank you so much for your time.

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