Know when to use REPLY ALL — As a business professional, you will definitely be a recipient of memos and other emails sent to a group of people all at once. Always remember, that if you mean to reply directly, you should just hit reply. There’s nothing more annoying that receiving countless back-to-back emails from various people confirming receipt of an email to every single person it was sent to . Reply all is meant when you are keeping an email thread going where you intend for everyone on it to be a part of the conversation. I always make sure when I’m keeping colleagues in the loop about something to hit reply all.
I had the pleasure of interviewing Courtney Patterson. Courtney is a force in the public relations world and although she’s fairly new to the industry, at just three years in, her impact has undeniably been felt. The determined publicist’s creativity and powerful work ethic translates into her position as a PR coordinator at BrandBomb Marketing where she has assisted on campaigns for clients including famed TV personality, Farrah Abraham, beauty guru, Heather Marianna, adult film actress, Daizha Morgann, Hottie Hair Salon & Extensions and celebrity sports and memorabilia company, Inscriptagraphs. Patterson’s day to day PR duties include: monitoring press and event opportunities, building media lists and pitching journalists. The accomplished professional has contributed to securing press in outlets including US Weekly, E Online, Today.com, Your Tango, Natural Beauty Magazine and Forbes.
Thank you so much for your time. I know that you are a very busy person. Can you tell us a story about what brought you to this specific career path?
I’ve always had a passion for events, everything from creating those special moments on the back end to the implementation. Growing up and living in Las Vegas, I’ve always been exposed to glitzy and glamourous celebrity red carpet events. My best friend who also now happens to be my boss and owner of BrandBomb Marketing, Lindsay Feldman, started doing PR in 2011 and I’ve always been in awe of all the cool front-line things I saw her do like filming with reality TV shows, accompanying celebrities to news tapings and launching new businesses. Lindsay took me under her wing and showed me all the behind-the-scenes things that the job requires which in actuality is 90% of the job. We’ve been on a roll ever since.
Can you share the most interesting story that happened to you since you began at your company?
The most interesting thing that’s happened to me since I started working at BrandBomb Marketing is when we began working with Daizha Morgann, a popular adult film star. It was just so insightful researching her industry because it was a world I really knew nothing about. I definitely was getting a good chuckle while doing some research on some of the awards that could be won in that industry. Just working on such a fun account like this has been insanely fascinating and I’ve enjoyed being able to think outside the box. I’m proud I was a part of expanding Daizha’s brand to more mainstream audiences!
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
In my line of work, attention to detail is super important so mistakes are rarely funny. While it’s always important to do your best to maintain a sense of humor, or more so a somewhat of a light spirit when you do mistakes, I’ve learned that for me, the small mistakes I have made could have been avoided by slowing down and double checking my work. Sometimes it takes you to make a mistake and feeling bad about it to make sure you’ll absolutely never let the same thing happen again.
What are some of the most interesting or exciting projects you are working on now?
Right now I’m doing a lot of stuff with Heather Marianna and her clean beauty and skincare line, Beauty Kitchen. Heather just opened a new retail location, Beauty Kitchen Boutique in Boulder City, Nev., right outside of Las Vegas in November 2018. In two short months we’ve hosted red carpet events with “The Real Housewives of Orange County” stars, Gina Kirschenheiter and Emily Simpson, plus right around the holidays we had famed TV personality, Vanessa Simmon’s host a pop-up shop for her new skincare line, Sugar Me. Beauty Kitchen keeps unveiling a ton of new innovative products — so it’s an exciting and thrilling experience for me to be a part of under BrandBomb Marketing.
Based on your personal experience, what advice would you give to young people considering a career in PR?
Do an internship! I got my feet wet in the industry as an intern at BrandBomb. The internship really allowed me to see what parts of the job I loved and what parts I wasn’t as fond of. I’m glad I did my internship at an agency because I’ve been exposed to various clients and was able to gage which area of the industry I feel like I’m the strongest asset in. College teaches you how to be militant and finish something you started but on-the-job training, especially being “thrown into the fire” like most of us in a PR internship are, really teaches you how to excel.
You are known as a master networker. Can you share some tips on great networking?
In public relations, relationships are everything. Remember the names and faces of the people you meet. Get business cards. Send thank you notes. Check in from time to time.
Because of the role you play, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
I would inspire a movement of kindness and love. There’s a ton going on in the United States right now that’s really separating us as a nation. It’s important to remember regardless the color of your skin, your gender, your age, your religion or who you voted for, treat people with respect and value what makes all of us unique. At the end of the day there’s only one race — and that’s the human race.
What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)
1. Ask a ton of questions — When your boss gives you something to do, they may have thought they explained everything clearly but if you’re unsure about how to do something and you don’t ask for more information, you may not complete the task at hand correctly or worse you’ll look lazy. It’s vital to get comfortable asking for more insight on something so that you can flourish professionally. Knowledge is power.
2. It’s ok to take a sick day even when you’re not physically sick — It’s important to work hard but it’s also important to take care of yourself. I know my job is stressful. I’m often under not only my own deadlines but my boss’s deadlines and other reporter’s deadlines. I’m often assisting planning huge celebrity events and that’s extremely stressful in itself. One day I’d say a year ago or so I kind of felt like I was making myself sick, sick in the sense of being mentally drained and exhausted. Lindsay, my boss, came to me and told me to take a day to myself to do something I love and enjoy to “bring my spirit back to life.” That one day off, which I used for my own well-being made a world of difference. I wish I’d known this sooner.
3. Find a mentor — Identify someone in your field that you admire. Ask them if you can go to coffee. You might be surprised how flattered they are and how eager they are to help you and make an impact in your life. I guess you can say I’ve gotten lucky and have had a few great mentors along the way who took me under their wing but it’s important to seek one out if you don’t have one.
4. Know when to use BCC — When sending out a general email to the masses, like a press release, use BCC. I remember the very first time I was sending a release out, I accidently typed my media list into the CC field. Thankfully Lindsay caught it right before I hit send, but she explained to me how I could have just besides exposing our media database, I would have looked like a total amateur.
5. Know when to use REPLY ALL — As a business professional, you will definitely be a recipient of memos and other emails sent to a group of people all at once. Always remember, that if you mean to reply directly, you should just hit reply. There’s nothing more annoying that receiving countless back-to-back emails from various people confirming receipt of an email to every single person it was sent to . Reply all is meant when you are keeping an email thread going where you intend for everyone on it to be a part of the conversation. I always make sure when I’m keeping colleagues in the loop about something to hit reply all.
This was really meaningful! Thank you so much for your time.